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Job Title: Digital Marketing Executive Location: Aluva, Ernakulam District, Kerala Department: Digital Marketing Reports To: Digital Marketing Manager / Marketing Director Employment Type: Full-time About Canary Digital: Canary Digital is a dynamic startup specializing in AI-powered software solutions, web and mobile app development, and performance-driven digital marketing. Our mission is to craft impactful digital experiences powered by innovation, technology, and creativity. Job Overview: We are looking for an energetic and detail-oriented Digital Marketing Executive to support and execute digital marketing campaigns across multiple platforms. The ideal candidate will have hands-on experience in managing day-to-day digital activities, creating engaging content, and optimizing campaign performance. Key Responsibilities: Campaign Execution: Assist in the implementation of digital marketing campaigns, including SEO, social media, PPC, and email marketing. Content Creation & Scheduling: Develop basic content (captions, creatives, blogs) and coordinate with the creative team for production and publishing. Social Media Management: Schedule and monitor posts across social media platforms (Meta, Instagram, LinkedIn, YouTube, etc.), respond to comments, and support community building. SEO Support: Optimize web pages for on-page SEO, perform keyword research, and track SERP performance. SEM Support: Assist in managing paid campaigns (Google Ads, Facebook Ads) including monitoring budgets and click-through rates. Email Marketing: Draft and schedule email campaigns using tools like Mailchimp, Zoho Campaigns, or HubSpot. Analytics & Reporting: Track campaign performance via tools like Google Analytics, Facebook Insights, and generate regular performance reports. Lead Generation: Assist in implementing and monitoring lead generation campaigns and landing page performance. Market Research: Research industry trends and competitors to identify content opportunities and campaign improvements. Qualifications: Education: Bachelor’s degree in Marketing, Business, Mass Communication, or a related field. Experience: 1–3 years of relevant experience in digital marketing; agency or tech startup experience preferred. Tools Knowledge: Familiarity with tools like Google Analytics, Google Ads, Meta Business Suite, basic SEO tools (SEMrush, Ubersuggest), and social scheduling tools (Zoho Social, Buffer, etc.). Skills: Strong verbal and written communication Attention to detail and ability to multitask Willingness to learn and grow in a fast-paced environment Basic knowledge of Canva or creative tools is a plus Attitude: Self-motivated, proactive, and a team player with a strong desire to learn and contribute. Benefits: Competitive salary and performance incentives Opportunities for learning and professional development Supportive and collaborative work environment Exposure to AI-powered tools and marketing automation platforms How to Apply: Send your updated resume to info@canarydigital.ai with the subject line “Application for Digital Marketing Executive.” We look forward to having you join the Canary Digital team and shape the future of digital marketing with us. Show more Show less
