Digital Marketing Executive

Job Title:

Digital Marketing Executive

Job Summary:

We are seeking a creative and results-driven Digital Marketing Specialist with 1-2 years of experience to join our team. You will be responsible for managing day-to-day social media activities, content creation, and tracking performance across all platforms. This role is critical for building our brand's online presence and driving audience engagement.

Key Responsibilities:

• Develop, curate, and schedule engaging content (posts, stories, Reels, etc.) across platforms like Instagram, Facebook, YouTube, and LinkedIn.
• Collaborate with the design and content teams to ensure brand consistency in tone and style.
• Develop and implement digital marketing strategies across channels like SEO, SEM, social media, email, and content marketing.
• Manage and optimize paid advertising campaigns on platforms such as Google Ads and Facebook Ads to drive traffic and conversions.
• Conduct keyword research and apply SEO best practices to improve website visibility and search engine rankings.
• Create and manage engaging content for company websites, blogs, and social media platforms to attract and retain customers.
• Writing, reviewing, editing, and updating content for company websites, blogs, marketing materials, and similar platforms.
• Execute email marketing campaigns, including designing Flyers, Posters, B newsletters and analyzing performance metrics to enhance engagement.
• Collaborate with the design team to create engaging marketing materials.
• Monitor and analyze digital campaign performance using tools like Google Analytics to inform strategy adjustments.
• Collaborate with cross-functional teams, including design and sales, to ensure cohesive marketing efforts.
• Stay updated on the latest digital marketing trends and technologies to keep strategies current and effective.
• Manage the company's online presence, ensuring consistent branding across all digital platforms.
• Prepare and present reports on campaign performance and insights to stakeholders for informed decision-making

Qualifications:

• Bachelor’s degree in marketing, communications, or a related field.
• Proven experience in digital marketing, preferably in a similar role.
• Strong understanding of SEO, PPC, social media platforms (Instagram, YouTube and LinkedIn), and email marketing.
• Familiarity with analytics tools (e.g., Google Analytics, social media insights).
• 12-24 months of experience in social media management, content creation, or digital marketing.
• Strong understanding of major social media platforms (Instagram, YouTube and LinkedIn).
• Creative mindset with the ability to think strategically.
• Ability to multitask and work in a fast-paced environment.

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional development and growth

Interested candidates should send their resume and a cover letter to [adventabroad@gmail.com]

Pay: ₹25,000.00 - ₹35,000.00 per month

Education:

Bachelor's (Preferred)

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

• Cell phone reimbursement
• Leave encashment
• Paid sick time
• Provident Fund

Work Location: In person