Digital Marketing Executive

Company Description

Established in 2004, Ably Soft Pvt. Ltd. is an India-based International Web Agency specializing in Web Designing, Web Development, Ecommerce Solutions, and Digital Marketing. With a team of over 100 professionals, the company has successfully delivered more than 2000 projects and serves over 200 regular clients. Ably Soft offers custom and turnkey ecommerce solutions. AblySoft is proud owner of brands including FATbit Technologies, YoKart, and Bizixx, providing premium web solutions globally.

Role Description

This is a full-time on-site role for a Digital Marketing Executive located in Sahibzada Ajit Singh Nagar. The Digital Marketing Executive will be responsible for developing and implementing marketing strategies, managing social media accounts, creating web content, and analyzing web analytics to optimize digital marketing campaigns. The Executive will also collaborate with various teams to ensure consistent brand messaging and effective marketing practices.

Requirements/Candidate Profile:

• Strong understanding of digital marketing concepts and best practices.
• Good knowledge of SEO, especially On-page SEO with basic technical SEO skills
• Hands-on experience with tools like Google Analytics, Google Search Console, and ability to analyze and interpret data.
• Familiarity with using AI tools (e.g., ChatGPT, Gemini) for content planning and development.
• Analytical mindset with strong critical thinking and problem-solving abilities.
• Self-learner, creative, and proactive in sharing ideas, thoughts, and queries.

• Identify the latest trends, insights, and performance based on the analysis
• Brainstorm coming up with new and innovative ideas/strategies
• Ability to analyze existing assets (webpages/blogs) and suggest actionable improvements to enhance performance.
• Plan and execute all digital marketing activities, including On-Page/Off-Page SEO and social media marketing campaigns for one of our assigned products
• Creating and nurturing new relationships with digital publishers.
• Being responsible for the delivery of outreach and connection-building activities
• Planning online content, articles, and case studies
• Use Googles advanced search parameters to scrap relevant target sites
• Be highly creative and able to spot ideas, angles, and opportunities with content and story ideation
• Keeping internal databases updated with relevant contact info and secured placements.
• Use tools (GA4, GSC, Uber Suggest & others), plan data-driven digital marketing campaigns.

Required Experience:

• 1- 2 years
• Ecommerce, Online Market Places, B2B Marketing, Mobile Applications, CMS, Open Source Scripts, Social networking portals, On Demand Service Portals.

Qualifications:

• B. Tech, BCA, B. SC (IT), M. Tech, MCA or M. SC (IT), MBA candidates and Digital Marketing Certification will be preferred
• Foreign Language will be considered as a plus point.

Preferred Industry Web Solutions:

• Ecommerce, Online Marketplaces, B2B Marketing, Mobile Applications, CMS, Open Source Scripts, Social networking portals, On Demand Service Portals.

Job Location, Working Days:

• Mohali, Punjab
• Five days working