Digital Marketing (CRM Specialist)

Position: Email & WhatsApp Marketing Executive
Experience: 2–4 years
Department: Marketing

About the Role

We are seeking a performance-driven Email & WhatsApp Marketing Executive who is not only hands-on with traditional automation tools but is also excited to explore and integrate AI-powered solutions into our communication workflows. If you’re someone who doesn’t just send emails but thinks of segmentation, conversion funnels, generative content, and predictive analytics — we want to hear from you.

You’ll be working closely with our marketing and tech teams to design and execute campaigns that drive artist subscriptions, client re-engagement, and lead nurturing — all with the power of data and AI.

Key Responsibilities

• Plan, execute, and optimize email and WhatsApp marketing campaigns for both B2C (clients) and B2B (artists) segments.
• Work with AI tools (like ChatGPT, Jasper, Mailmodo AI, etc.) to draft, personalize, and A/B test content at scale.
• Set up dynamic and personalized drip campaigns, nurture sequences, and retargeting workflows.
• Use data analytics and AI-based insights to improve open rates, CTRs, conversions, and reduce churn.
• Maintain hygiene of mailing lists, segmentation, and compliance with WhatsApp and email regulations (e.g., GDPR, TRAI).
• Collaborate with design, product, and business teams to align messaging with ongoing initiatives.
• Track KPIs and prepare weekly performance dashboards with actionable insights.

Requirements:

• 2–4 years of experience in email and/or WhatsApp marketing roles.
• Awareness or prior use of AI tools for copywriting, audience segmentation, or campaign optimization.
• Strong copywriting and communication skills.
• A test-and-learn mindset: eager to experiment, iterate, and scale what works.

Job Type: Full-time

Pay: ₹30,000.00 - ₹35,000.00 per month

Experience:

• Whatsapp and Email Marketing: 2 years (Required)

Location:

• New Delhi, Delhi (Required)

Work Location: In person