Digital Marketing & Creative Executive

🌿 Digital Marketing & Creative Executive (On-Site | Chandigarh)
About VARNINI®VARNINI® is a purpose-driven slow-fashion brand rooted in sustainability, zero-waste production, and storytelling through extinct species and Indian craft heritage. We are building a global voice for conscious fashion, and we’re looking for a dynamic multitasker who thrives in a startup environment, combining agility, creativity, and innovation.🔑 Key ResponsibilitiesDigital Marketing & Brand Growth*Execute social media strategies across Instagram, Facebook, Pinterest, and LinkedIn.*Analyse performance using insights/analytics and refine campaigns for growth.*Assist with community engagement (comments, DMs, collaborations).Content Creation & Design Support*Create social media content (posts, reels, stories) using Canva, Adobe Suite, or AI-powered tools (MidJourney, ChatGPT, Runway, etc.).*Support product shoots with moodboards, styling inputs, and coordination.*Assist in design documentation: print placements, lookbooks, catalogues, and presentations.*Write captions, blogs, and micro-stories aligned with the brand’s sustainability narrative.Creative & AI Innovation*Explore and integrate AI tools for faster content ideation and design mockups.*Assist the creative head with trend research, design ideas, and digital visualisation.*Experiment with new media formats (interactive posts, AR try-ons, AI-assisted visuals).Startup Support & Operations*Be hands-on during launches, exhibitions, and pop-ups — from packaging to display setup.*Contribute ideas for product development, marketing campaigns, and partnerships.*Take ownership of small projects and deliver end-to-end.🎨 Skills & Tools*Basic to intermediate skills in Adobe Photoshop/Illustrator or Canva.*Familiarity with AI tools for content creation & design.*Knowledge of Meta Business Suite, Instagram Insights, and Google Analytics.*Strong communication skills – storytelling, copywriting, and brand voice.*Passion for sustainable fashion and creative problem-solving.🎓 Qualifications*Bachelor’s degree in Marketing, Design, Fashion, Business, or related field.*1–2 years of experience in digital marketing, design assistance, or content creation (internship + work experience considered).*Startup or fashion brand exposure is a plus.🌱 Why Join VARNINI®?*Be part of a sustainable fashion startup where no two days are the same.*Work closely with the Founder's Team– your ideas will shape the brand’s identity.*Gain hands-on exposure to slow fashion, sustainability, and conscious storytelling.Perks: First access to our collections, supportive team culture, and an opportunity to build a brand with a global vision.📩 Apply NowIf you’re a creative multitasker who’s excited about sustainable fashion, digital innovation, and storytelling, VARNINI® is the place for you. Mail your portfolio to yogita@varnini.in