🌿 Digital Marketing & Creative Executive (On-Site | Chandigarh) About VARNINI® VARNINI® is a purpose-driven slow-fashion brand rooted in sustainability, zero-waste production, and storytelling through extinct species and Indian craft heritage. We are building a global voice for conscious fashion, and we’re looking for a dynamic multitasker who thrives in a startup environment, combining agility, creativity, and innovation. 🔑 Key Responsibilities Digital Marketing & Brand Growth *Execute social media strategies across Instagram, Facebook, Pinterest, and LinkedIn. *Analyse performance using insights/analytics and refine campaigns for growth. *Assist with community engagement (comments, DMs, collaborations). Content Creation & Design Support *Create social media content (posts, reels, stories) using Canva, Adobe Suite, or AI-powered tools (MidJourney, ChatGPT, Runway, etc.). *Support product shoots with moodboards, styling inputs, and coordination. *Assist in design documentation: print placements, lookbooks, catalogues, and presentations. *Write captions, blogs, and micro-stories aligned with the brand’s sustainability narrative. Creative & AI Innovation *Explore and integrate AI tools for faster content ideation and design mockups. *Assist the creative head with trend research, design ideas, and digital visualisation. *Experiment with new media formats (interactive posts, AR try-ons, AI-assisted visuals). Startup Support & Operations *Be hands-on during launches, exhibitions, and pop-ups — from packaging to display setup. *Contribute ideas for product development, marketing campaigns, and partnerships. *Take ownership of small projects and deliver end-to-end. 🎨 Skills & Tools *Basic to intermediate skills in Adobe Photoshop/Illustrator or Canva. *Familiarity with AI tools for content creation & design. *Knowledge of Meta Business Suite, Instagram Insights, and Google Analytics. *Strong communication skills – storytelling, copywriting, and brand voice. *Passion for sustainable fashion and creative problem-solving. 🎓 Qualifications *Bachelor’s degree in Marketing, Design, Fashion, Business, or related field. *1–2 years of experience in digital marketing, design assistance, or content creation (internship + work experience considered). *Startup or fashion brand exposure is a plus. 🌱 Why Join VARNINI®? *Be part of a sustainable fashion startup where no two days are the same. *Work closely with the Founder's Team– your ideas will shape the brand’s identity. *Gain hands-on exposure to slow fashion, sustainability, and conscious storytelling. Perks: First access to our collections, supportive team culture, and an opportunity to build a brand with a global vision. 📩 Apply Now If you’re a creative multitasker who’s excited about sustainable fashion, digital innovation, and storytelling, VARNINI® is the place for you. Mail your portfolio to yogita@varnini.in