Digital Marketing Coordinator

Company Description

Pink Shadow Media & Entertainment Pvt. Ltd. is a leading customer-centric Web Design and Marketing Agency dedicated to creating brand identities and empowering businesses globally. Offering a wide range of services including digital marketing, ATL & BTL marketing, lead generation, and video production, we ensure all services are available under one roof. Our dedicated team, in-house production facilities, and prompt response guarantee exceptional support for our clients.

About the Role

We are seeking a highly organized and dynamic Digital Marketing Coordinator who will act as the primary bridge between clients and our internal digital teams.

Required Knowledge

The ideal candidate will have a solid understanding of all aspects of digital marketing — including Social Media Marketing, SEO, Google ads, Meta Ad, Content Strategy, Creative/Design Ideas, and Web projects — and will ensure smooth communication, timely project execution, and measurable results for our clients.

Key Responsibilities

Client Coordination & Communication

• Serve as the main point of contact for all client accounts assigned.
• Understand client goals, campaigns, and brand requirements to brief internal teams effectively.
• Maintain strong relationships with clients through timely communication, updates, and performance reviews.
• Schedule and participate in client meetings, feedback sessions, and campaign reviews.

Campaign & Project Coordination

• Coordinate with internal teams — SEO, PPC, Content, Creative, and Web — to ensure project deadlines and deliverables are met.
• Create and maintain project trackers, reports, and timelines.
• Support campaign planning, execution, and optimization processes.
• Ensure brand consistency and adherence to marketing objectives across all channels.

Performance & Reporting

• Monitor campaign KPIs and digital metrics with team support (Google Ads, Meta, Analytics, etc.).
• Prepare and share weekly and monthly performance reports with clients.
• Identify opportunities for improvement and recommend actionable insights.

Internal Collaboration

• Facilitate smooth coordination between departments for campaign assets, approvals, and deadlines.
• Support team in brainstorming sessions, marketing strategy meetings, and client pitch decks.
• Maintain proper documentation and communication logs for all client accounts.

Required Skills & Qualifications :

• Bachelor’s degree in Marketing, Mass Communication, Business Administration, or a related field.
• 2–4 years of experience in digital marketing coordination, account management, or client servicing.
• Strong understanding of SEO, Google Ads, Meta Ads, social media marketing, and content strategy.
• Excellent communication, multitasking, and time management skills.
• Proficiency in tools such as Google Workspace, Excel, Google Analytics, and Meta Business Suite.
• Positive attitude, ownership mindset, and ability to work in a fast-paced creative environment.

Preferred Attributes :

• Prior agency experience will be an advantage.
• Client-facing confidence and strong follow-up skills.
• Ability to translate client briefs into actionable digital plans for internal teams.

* Salary : As per industry standard

* Experience : 2-4 Years

* Job Location : Bardhaman (On Site)

Email resume at hr@pinkshadowmedia.com or Whatsapp at 7601945505