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Job Description: Content Writer - IT Company Position: Content Writer Experience: 1-2 Years Location: Ahmedabad Job Type: Full-Time Industry: IT & Software Development (Web & Mobile Development, Design) About Us: We are an innovative IT company providing web development, mobile app development, and design services. We are looking for a passionate and skilled Content Writer with 1-2 years of experience to join our dynamic marketing team. If you have a knack for creating engaging, informative, and SEO-optimized content, we want you to help shape our brand voice and communicate our value to the world. Job Overview: As a Content Writer, you will be responsible for creating high-quality, compelling content that aligns with our business goals and speaks directly to our target audience. You will write for various platforms, including websites, blogs, social media, email campaigns, and more, with a focus on SEO and digital marketing strategies. Key Responsibilities: Content Creation: Write clear, engaging, and informative content for web pages, blogs, social media, case studies, white papers, and product/service descriptions. Develop content strategies and plan editorial calendars to meet business objectives. Collaborate with the design and development teams to create content that supports projects, product launches, and campaigns. SEO Optimization: Research and integrate relevant keywords into content to ensure it is SEO-friendly and aligns with current best practices. Optimize existing content to improve search rankings and increase organic traffic. Conduct competitive analysis to identify content gaps and opportunities for improvement. Content Strategy & Research: Research industry-related topics and trends to produce high-quality, informative content that resonates with both clients and prospects. Stay updated on the latest digital marketing, web development, mobile app, and design trends to ensure content relevance. Brand Voice & Tone: Maintain consistency in the company's voice across all content, ensuring alignment with our brand values, personality, and objectives. Tailor writing style for different audiences, such as potential clients, partners, and industry professionals. Collaboration: Work closely with marketing, sales, and product teams to ensure content meets the needs of various stakeholders and aligns with company goals. Participate in brainstorming sessions to generate new content ideas and strategies. Proofreading & Editing: Edit and proofread content to ensure it is error-free, coherent, and polished. Ensure content adheres to SEO best practices and is aligned with the marketing strategy. Content Reporting: Monitor content performance, track key metrics (e.g., traffic, engagement), and adjust strategies as needed to optimize results. Use tools like Google Analytics, SEMrush, and others to track the effectiveness of content and suggest improvements. Required Skills & Qualifications: * Required Skills & Qualifications: Experience: 1-2 years of experience in content writing, preferably in the IT or technology sector (web development, mobile app development, or design). Writing Skills: Strong writing, editing, and proofreading skills with the ability to craft clear, engaging, and well-structured content. SEO Knowledge: Basic understanding of SEO principles, keyword research, and best practices for creating SEO-optimized content. Technical Understanding: Familiarity with technical topics related to web development, mobile app development, and design. Ability to write in a manner that is both informative and accessible to non-technical audiences. Digital Marketing Tools: Proficiency in using content management systems (CMS) like WordPress, and familiarity with SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs) is a plus. Research Skills: Strong research abilities to gather information, identify trends, and create high-quality content that adds value to the audience. Preferred Qualifications: Experience with content management systems (CMS) like WordPress or Joomla. Knowledge of HTML/CSS and web content publishing is a plus. Basic understanding of content analytics and performance tracking. Familiarity with social media platforms and content marketing strategies Job Types: Full-time, Permanent Pay: From ₹25,000.00 per month Benefits: Paid sick time Paid time off Schedule: Day shift Monday to Friday Supplemental Pay: Performance bonus Work Location: In person
