Digital Marketing Associate

Job Description

Location: Sector 57, Gurukulam School, Gurugram Position Overview Digital Marketing Associate will be responsible for executing high-impact social media strategies across school fan pages, with strict performance metrics including 15% monthly follower growth, 10% engagement rates, and daily content production. The role requires expertise in creating short-form videos, managing campaigns, and optimizing platforms. Key Responsibilities 1. Content Production (60%) Create 5 high-quality videos per week (mix of Reels/Shorts, testimonials, event highlights) Produce daily shorts for YouTube and social media platforms Design 5+ static posts weekly (graphics, carousels, stories) Ensure all content aligns with brand guidelines Update school-specific GMB posts weekly (events, announcements). 2. Growth & Engagement (25%) Achieve 15% monthly follower growth per fan page Maintain a minimum 10% engagement rate across all platforms Weekly updates (photos, events, posts) Drive 6+ Google reviews/month per location. 3. Campaign Execution (15%) Plan and execute 1 localized digital campaign per month in collaboration Train students to foster student-led content initiatives via Social Media Clubs. Track and report on performance metrics to provide actionable insights. Skills & Qualifications Graduate (Bachelor’s degree in Marketing, Mass Communication, or related fields preferred). Minimum 2+ years in social media marketing, with a focus on short-form video content and community engagement. Proficiency in Canva, CapCut, Adobe Premiere Pro, or similar tools. Demonstrated success in growing social media accounts (15%+ MoM growth preferred). Strong organizational and communication skills. Comfortable working in a school environment and collaborating with educators and students.