Digital Marketing Associate - Paid Ads

JOB LOCATION : WORK FROM HOME / HYBRID WORK Job Description: Digital Marketing Associate - Paid Ads (Google & Meta) Are you a data-driven and creative digital marketer with a passion for paid advertising? Responsibilities: Assist in the development and execution of paid advertising strategies across Google Ads (Search, Shopping, Display, YouTube, App Install) and Meta Ads (Facebook, Instagram, etc.). Build, manage, and optimize campaigns within the Google Ads and Meta Ads platforms to achieve key performance indicators (KPIs). Conduct thorough keyword research, audience targeting, and competitive analysis to identify opportunities for campaign improvement. Contribute to the creation of engaging and effective ad content, including ad copy, image selection, video concepts, and the integration of UGC. Implement and manage conversion tracking and attribution models, including pixel/tag creation, conversion setting and custom variables. Utilize Google Analytics and Google Tag Manager to monitor website traffic, analyze user behavior, and gain insights for campaign optimization. Generate regular performance reports, providing clear analysis and actionable recommendations for improvement. Proactively identify and implement strategies for campaign scaling and growth. Stay up-to-date with the latest trends and best practices in paid advertising, including new platform features and ad formats. Optimize campaign targeting based on evolving search trends and audience behavior. Assist in the development and optimization of landing pages and sales funnels to improve conversion rates. Collaborate with the wider marketing team to ensure alignment with overall marketing objectives and brand communications. Handle client escalations related to campaign performance and provide effective solutions. Technical Skills: 1+ years of hands-on experience managing campaigns on Paid Platforms, Landing pages, AD Content About HO Digital HO Digital is a leading digital agency with focus on Digital Marketing Strategy and Execution for its clients who are seeking visibility and business growth using the latest Platforms, tools & technologies. The Agency was founded in the year 2014 and has its head office in Gurugram (Sohna Road). Show more Show less