HO Digital is a leading digital agency with focus on Digital Marketing Strategy and Execution for its clients who are seeking visibility and business growth using the latest Platforms, tools & technologies. The Agency was founded in the year 2014 and has its head office in Gurugram (Sohna Road). *JD - Social Media Marketing Intern Responsibilities 1. Perform research on current benchmark trends and audience preferences 2. Design and implement social media strategy to align with business goals Set specific objectives and report on ROI 3. Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) 4. Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency 5. Communicate with followers, respond to queries in a timely manner and monitor customer reviews 6. Oversee social media accounts’ design 7. Developing and managing digital Funnels and re-marketing campaigns 8. Managing budgets and Paid campaigns across all Social channels 9. Ensuring successful planning, execution, optimization for key KPIs 10. Audit, advise and Report for the growth Qualification - Bachelor's degree - Strong communication , creative and analytical skills Show more Show less
JOB LOCATION : WORK FROM HOME / HYBRID WORK Job Description: Digital Marketing Associate - Paid Ads (Google & Meta) Are you a data-driven and creative digital marketer with a passion for paid advertising? Responsibilities: Assist in the development and execution of paid advertising strategies across Google Ads (Search, Shopping, Display, YouTube, App Install) and Meta Ads (Facebook, Instagram, etc.). Build, manage, and optimize campaigns within the Google Ads and Meta Ads platforms to achieve key performance indicators (KPIs). Conduct thorough keyword research, audience targeting, and competitive analysis to identify opportunities for campaign improvement. Contribute to the creation of engaging and effective ad content, including ad copy, image selection, video concepts, and the integration of UGC. Implement and manage conversion tracking and attribution models, including pixel/tag creation, conversion setting and custom variables. Utilize Google Analytics and Google Tag Manager to monitor website traffic, analyze user behavior, and gain insights for campaign optimization. Generate regular performance reports, providing clear analysis and actionable recommendations for improvement. Proactively identify and implement strategies for campaign scaling and growth. Stay up-to-date with the latest trends and best practices in paid advertising, including new platform features and ad formats. Optimize campaign targeting based on evolving search trends and audience behavior. Assist in the development and optimization of landing pages and sales funnels to improve conversion rates. Collaborate with the wider marketing team to ensure alignment with overall marketing objectives and brand communications. Handle client escalations related to campaign performance and provide effective solutions. Technical Skills: 1+ years of hands-on experience managing campaigns on Paid Platforms, Landing pages, AD Content About HO Digital HO Digital is a leading digital agency with focus on Digital Marketing Strategy and Execution for its clients who are seeking visibility and business growth using the latest Platforms, tools & technologies. The Agency was founded in the year 2014 and has its head office in Gurugram (Sohna Road). Show more Show less
Job Description: Are you a data-driven and creative digital marketer with a passion for paid advertising As a Digital Marketing Associate specializing in Paid Ads for Google and Meta platforms, you will play a crucial role in developing and executing paid advertising strategies to drive business growth. Your responsibilities will include assisting in the planning and implementation of paid advertising campaigns across various platforms such as Google Ads (Search, Shopping, Display, YouTube, App Install) and Meta Ads (Facebook, Instagram, etc.). You will be tasked with building, managing, and optimizing campaigns to meet key performance indicators (KPIs) effectively. Additionally, you will conduct in-depth keyword research, audience targeting, and competitive analysis to identify opportunities for campaign enhancement. Your role will involve contributing to the creation of compelling ad content, including ad copy, image selection, video concepts, and user-generated content integration. Moreover, you will be responsible for setting up and managing conversion tracking and attribution models, utilizing tools like Google Analytics and Google Tag Manager to gain insights for campaign optimization. Generating regular performance reports with clear analysis and actionable recommendations will be a key aspect of your role. Staying updated with the latest trends and best practices in paid advertising, optimizing campaign targeting based on search trends and user behavior, and collaborating with the marketing team to align strategies with overall objectives are essential components of this position. Handling client escalations related to campaign performance and providing effective solutions will also be part of your responsibilities. The ideal candidate should have at least 1+ years of hands-on experience managing campaigns on paid platforms, landing pages, and ad content. About HO Digital: HO Digital is a prominent digital agency specializing in Digital Marketing Strategy and Execution. With a focus on providing visibility and driving business growth for clients using the latest platforms, tools, and technologies, HO Digital has been a key player in the industry since its establishment in 2014. Headquartered in Gurugram (Sohna Road), the agency is committed to delivering innovative and impactful digital marketing solutions to its clients.,
Company Description HO Digital is a leading performance marketing agency based in Gurugram. We specialize in driving results for our clients through strategic paid ad management services, cutting-edge SEO practices and growth strategies. With a focus on customized solutions and transparent communication, we help businesses achieve performance marketing success. Role Description This is a full-time hybrid role for a Performance Marketing Associate at HO Digital. Requirements Minimum 1+ years of Digital Marketing Agency experience Certification in Google Shopping Ads, Search Ads, Meta Ads will be a plus Strong communication and interpersonal skills Knowledge of UGC/Influencer/Ecommerce Domain will be a plus The Digital Marketing Associate will be responsible for managing and optimizing paid advertising campaigns (Ecommerce Domain), analyzing web analytics, implementing paid ads strategies, and utilizing UGC/social media marketing. This role will be based in Gurugram with flexibility for some remote work. Job Role Develop and execute paid advertising campaigns across platforms like Google Ads, Facebook Ads, and others as needed. Conduct in-depth audience research and competitor analysis to define optimal targeting strategies. Craft compelling ad copy and creatives that resonate with target audiences and drive conversions. Manage campaign budgets effectively, utilizing bid strategies to maximize return on investment (ROI). Continuously monitor campaign performance, analyze data, and identify areas for improvement through A/B testing and optimization. Collaborate with the marketing team to ensure paid advertising efforts align with overall marketing objectives. Deploy and manage website tracking tools such as Google tags and pixel codes. Leverage Google Tag Manager to streamline tag implementation and management across the website. Generate comprehensive reports that provide insights into campaign performance and ROI.