DIGITAL MARKETING

Key Responsibilities

1. Social Media Marketing

• Plan and execute posts across platforms (Instagram, Facebook, LinkedIn, YouTube)
• Showcase products (tiles, designs, applications) creatively through reels, carousels, and stories
• Run targeted ad campaigns (paid reach, leads, remarketing)
  

2. Website & SEO

• Manage and update the company website (product uploads, blog updates)
• Implement SEO strategies to rank on Google for relevant tile-related keywords
• Coordinate with developers/designers if changes are needed
  

3. Content Creation & Branding

• Develop engaging content (images, videos, graphics, product highlights)
• Ensure brand consistency across all digital platforms
• Collaborate with graphic designers and sales teams for campaign ideas
  

4. Performance Tracking & Reporting

• Monitor campaign performance (Google Analytics, Meta Ads Manager)
• Analyze lead quality, engagement, traffic sources
• Submit weekly/monthly reports on ROI, CPC, reach, conversions
  

5. Email & WhatsApp Marketing

• Create and send regular emailers/newsletters to dealers, architects, and end customers
• Use WhatsApp marketing tools for product updates and promotions
  

Qualifications:

• Bachelor’s degree in Marketing / Digital Media / Business or related
• 1–3 years experience in digital marketing (tiles/building materials preferred)
• Knowledge of SEO, Google Ads, Meta Ads
• Familiar with Canva, Adobe tools, WordPress (or similar CMS)
  

Skills Required:

• Strong creative and analytical skills
• Knowledge of current marketing trends and tools
• Basic video editing and content writing skills
• Ability to work independently and with cross-functional teams