GRAPHICS DESIGINER

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Department:

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Job Summary

Key Responsibilities

• Design & Development of Marketing Materials:
• Create visually engaging designs for brochures, product catalogs, flyers, and promotional materials.
• Design product packaging, labels, and in-store display visuals that reflect the brand’s identity and appeal to customers.
• Develop digital assets for social media, email marketing campaigns, and the company's website.
• Collaborate with the marketing team to create compelling advertisements and banners for online and offline use.
• Branding & Visual Identity:
• Maintain and enhance the brand’s visual identity across all marketing and communication materials.
• Design logos, business cards, letterheads, and other corporate stationery that align with the brand guidelines.
• Ensure consistency in branding across all visual elements and marketing campaigns.
• Update and refine brand guidelines as needed to reflect current design trends and company direction.
• Product Photography & Image Editing:
• Collaborate with photographers to capture high-quality images of tile products, showroom setups, and installations.
• Edit and retouch product photos for use in marketing materials, catalogs, and online platforms.
• Create photo-realistic mockups and visualizations of tile designs in different settings to help customers envision product usage.
• Digital Marketing Support:
• Design engaging graphics for social media posts, stories, and ads to boost brand visibility and customer engagement.
• Create visual content for the company’s website, including banners, sliders, and infographics.
• Assist in developing visual assets for email newsletters, ensuring alignment with ongoing promotions and campaigns.
• Trade Show & Event Materials:
• Design promotional materials, banners, and booth displays for trade shows, exhibitions, and industry events.
• Collaboration & Feedback:
• Work closely with the marketing, sales, and product development teams to understand project requirements and objectives.
• Incorporate feedback from stakeholders into design revisions, ensuring the final product meets the desired specifications.
• Participate in brainstorming sessions to develop creative concepts and strategies for marketing campaigns.
• Market Research & Trend Analysis:
• Stay updated on the latest design trends, tools, and software to keep the brand's visuals fresh and appealing.
• Research competitor visuals and market trends in the tiles industry to inspire and improve the company’s design approach.
• Suggest innovative design ideas to enhance the company’s branding and marketing efforts.
  

Qualifications

• Bachelor’s degree in Graphic Design, Visual Arts, or a related field.
• 2+ years of experience as a Graphic Designer.
• Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), CorelDRAW, or similar tools.
• Experience with video editing software (Adobe Premiere Pro, After Effects) is a plus.
  

Key Skills

• Strong creative and conceptual thinking abilities.
• Excellent attention to detail and a keen eye for aesthetics.
• Ability to work independently as well as part of a collaborative team.
• Strong time management and organizational skills to handle multiple projects simultaneously.
• Effective communication skills to present design ideas and gather feedback.
• Understanding of digital marketing trends and user experience design (UX/UI).
  

Working Conditions

• Full-time position based in the corporate office, with occasional remote work options depending on project requirements.
• Standard office hours, with potential flexibility during peak marketing campaigns or product launches.
• May require occasional travel for photoshoots, trade shows, or client meetings.