Digital marketing and Campaign specialist

Digital Marketing & Campaign Specialist – Trifler App

Location: Hybrid (Delhi NCR / Remote)

Compensation: ₹20,000–₹25,000 per month

Type: Full-time

About Trifler

Trifler is a social meetup app designed to help people in Delhi-NCR rediscover real-world connections. Unlike dating apps, Trifler connects verified users who share common interests — from brunches and fitness sessions to weekend getaways — and makes it easy to split bills and plan meet-ups safely.

We’re building India’s most trusted community for authentic, offline socialising and looking for a digital marketer who can help us grow the movement.

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Role Overview

You’ll manage and scale Trifler’s paid campaigns across Meta, Google, and other digital platforms while coordinating with our content, design and video teams. You’ll combine creativity with data-driven marketing to grow installs, engagement, and brand awareness—especially among women users in Delhi-NCR.

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Key Responsibilities

• Plan, launch and optimise Meta (Facebook/Instagram) and Google Ads campaigns for installs, sign-ups and engagement.

• Manage campaign budgets, bids, and creatives to achieve best ROI.

• Coordinate with the graphics designer, video team (Sora), and content team to ensure high-performing ad creatives.

• Track and analyse campaign metrics daily; prepare weekly performance reports.

• Collaborate with influencer partners and manage collaborations with local pages (e.g., “Things to do in Delhi”).

• Develop creative ad hooks and test multiple audiences and formats.

• Suggest and execute content ideas that resonate with our target audience (corporate women, students, social explorers).

• Manage retargeting and lookalike campaigns for active users and installs.

• Support community growth via WhatsApp/Telegram groups and events promotions.

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Requirements

• 1–3 years of hands-on experience in running Meta & Google Ads.

• Strong understanding of audience segmentation, creative testing and analytics.

• Experience using Ads Manager, Google Analytics, Tag Manager, and UTM tracking.

• Basic familiarity with influencer marketing and social media content strategy.

• Excellent communication skills and a data-driven mindset.

• Creative thinker who enjoys experimenting with content and visuals.

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Why Join Trifler

• Work directly with the founding team and shape the growth of a new-age social startup.

• Flexible hybrid work environment (remote or at our Delhi office).

• Freedom to experiment, learn and see your campaigns directly impact real people meeting offline.

• Part of a young, creative and fast-moving team redefining how India socialises.