Digital Marketer & Content Writer

THIS IS A HOME BASED JOB. YOU CAN DO IT ANYWHERE.

Role & responsibilities

• Write & edit website pages, blogs (EEAT-aligned), landing pages, ad copy, social posts, emailers & case studies.
  
• Build content calendars; conduct topic & keyword research; maintain brand voice & style guide.
  
• Coordinate with design for creatives;

Preferred candidate profile

• Plan social media (LinkedIn/Instagram/Facebook/Twitter) with hooks and CTAs.
  
• Assist with basic paid campaigns (Meta/Google Ads) and remarketing audiences.
  
• Email/marketing automation (lists, segmentation, A/B tests, deliverability)

Analytics & Reporting

• Own weekly dashboards: traffic, rankings, CTR, conversions, CPL, ROAS.
  
• Derive insights; propose experiments (copy, creatives, landing pages).

Good-to-Have

• Basic

  Google Ads/Meta Ads

  , UTM tracking.
• Email tools (Mailchimp/Klaviyo/HubSpot).
  
• Basic Canva/Figma for quick edits; collaboration with designers.
  
• Understanding of EEAT, helpful-content guidelines, and YMYL caution.

Education

• Bachelors in Marketing/Communications/Journalism/English/Business

  or

  equivalent experience. Certifications (Google Analytics/Ads, HubSpot Content/Email) are a plus.

KPIs / What Success Looks Like (first 90180 days)

• +X% growth in organic sessions & non-brand keywords ranked Top 10.
  
• Consistent

  content velocity

  : [e.g., 46 blogs + 2 landing pages/month].
• Social engagement rate +X%; email open rate +X%; CTR +X%.
  
• MQLs/leads from organic & paid hit agreed monthly targets.

Key Skills (Naukri Tags)

Content Writing, Blog Writing, Copywriting, Landing Pages, Social Media Marketing, Content Calendar, Email Marketing, GA4, Google Search Console, WordPress, Webflow, Google Ads, Meta Ads, UTM Tracking, A/B Testing, Canva, Figma, SEM, Digital Marketing, Lead Generation