Digital Lead Management Coordinator (EA50FT RM 3561)

Position: Digital Lead Management Coordinator (EA50FT RM 3561)

Job Description:
The Digital Lead Management Coordinator is responsible for operations in support of digital lead management capabilities globally. This role supports business outcomes including customer expansion, demand creation and customer value @ scale through reach and scale across the digital ecosystem and digital enablement of the business.

What You Will Be Doing

Develop, run and maintain scalable processes to support the operations of our global lead management capabilities

Provide expert technical, data and operational support in the set-up and management of lead sharing, processing, nurturing and distribution practices

Analyze processes against performance to identify opportunity for continuous improvement.

Support the identification, build and roll-out of new processes, operations and best practices that enable:

Lead identification and qualification

Automated nurturing

Optimal assignment and movement of leads through the demand creation and sales pipeline

Sales enablement through 360-degree view of and activation around customer behavioral signals

Empowering marketing and sales to collaborate and align on common strategies and a unified approach

Comprehensive analysis and measurement

Continuous improvement and optimization of end-to-end process across teams, systems and platforms

Introduce, train and support adoption of new processes and best practices across Marketing, Operations, IT, Engineering and Sales.

Actively engage, collaborate and communicate as an essential member of a high performing global team.

What We Are Looking For

5+ years of digital, marketing or sales experience, including specific experience with lead management and sales enablement process, tools and capabilities

Demonstrated experience and knowledge of B2B sales processes, particularly in complex sales environment

Analytical skills including the ability to analyze data and identify trends to inform improvement opportunities.

Functional proficiency in and experience with marketing and sales enablement tools, technologies, and platforms – for example: web analytics tools (Adobe Customer Journey Analytics, Google Analytics), marketing automation (e.g. Eloqua), account-based marketing (e.g. Demandbase), and CRM (Salesforce).

Experience working alongside both business and technical teams in the process of prioritizing, designing, delivering and optimizing operations that drive business value, enhance efficiency, and support long-term organizational goals.

Clear and effective communicator with ability to simplify complex concepts

Excellent collaboration skills working with internal and external stakeholders and across both business and technical teams. High degree of personal integrity; culturally sensitive & empathetic.

What’s In It for You
We recognize that financial rewards and great benefits are important aspects of an ideal job. That is why we offer competitive financial compensation, including various compensation plans, and a solid benefits package. Insurance Bonus Growth Opportunity And more!

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