Digital Lead Generation

Location: Onsite

Job Type: Full-Time

Experience Required: 3+ years in outbound lead generation for SaaS products

Reports To: Jugl Sales Head

Job Overview:

Jugl is looking for a Lead Generation Expert who can consistently deliver high-quality, sales-ready leads using non-paid methods. You’ll be responsible for generating a large volume of qualified leads every day using tools like Apollo.io, ZoomInfo, LinkedIn Sales Navigator, and Instantly.ai. This is a high-impact, performance-driven role critical to our growth.

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Key Responsibilities:

●     Generate and deliver 200+ qualified Sales Qualified Leads (SQLs) per day using outbound methods.

●     Use platforms like Apollo.io, ZoomInfo, Lusha, Instantly.ai, Skrapp, and LinkedIn Sales Navigator to identify and reach ideal customer profiles (ICPs).

●     Set up and run cold outreach campaigns via email and LinkedIn, ensuring high open and reply rates.

●     Verify and qualify each lead to match Jugl’s ICP criteria (industry, designation, geography, intent).

●     Build and manage lead databases while maintaining email and domain health.

●     Ensure accurate, real-time lead updates in CRM tools such as HubSpot or Salesforce.

●     Work closely with the sales team to refine lead definitions and improve conversions from SQL to meetings.

●     Continuously optimize sequences and workflows to improve performance.

Tools You’ll Use:

●      Apollo.io

●      ZoomInfo

●      Lusha

●      Instantly.ai

●      LinkedIn Sales Navigator

●      Skrapp, Clearbit, Hunter

●      HubSpot or Salesforce (CRM)

●      Google Sheets, Zapier (for automation)

KPI Deliverables:

●      Generate a minimum of 200 qualified SQLs per day (starting from Week 2)

●      Maintain at least 90% match accuracy to the Ideal Customer Profile

●      Achieve an email open rate of 40% or more

●      Ensure at least 10% reply rate on outbound campaigns

●      Keep email bounce rate below 5%

●      Maintain a LinkedIn connection/response rate of 15% or higher

●      Deliver all SQLs into CRM within the same day of qualification

●      Ensure monthly lead volume of 4,000 to 5,000 SQLs

●      Support sales team to achieve at least 50% lead-to demo conversion rate

What Success Looks Like in the First 90 Days:

●     You consistently generate 200+ qualified leads per day without paid advertising.

●     You’ve set up efficient, automated workflows and tools to scale outreach.

●     The CRM is clean, organized, and fully integrated with marketing and sales efforts.

●     Feedback from the sales team indicates strong lead quality.

●     Lead generation performance is improving week over week through testing and iteration.

Preferred Experience:

●      Proven track record in lead generation for B2B SaaS companies

●      Deep experience with outbound tools and non-paid prospecting methods

●      Familiarity with lead scoring, CRM integration, and sales handoffs

●      Understanding of deliverability best practices, GDPR/CCPA compliance

●      Previous experience in domains like fintech, logistics, or operations software is a plus