Digital Content & Influencer Marketing Specialist

Job Title: Digital Content & Influencer Marketing Specialist

About the Role:

We are looking for a dynamic and creative Digital Content & Influencer Marketing Specialist who can blend the art of storytelling with the power of strategy. This role combines influencer marketing, video editing, and digital marketing to create impactful campaigns that boost brand visibility, drive engagement, and generate measurable results.

You will be the bridge between creativity and strategy—developing influencer collaborations, creating scroll-stopping video content, and executing digital marketing campaigns across multiple platforms.

Key ResponsibilitiesInfluencer Marketing

• Identify, connect, and collaborate with influencers, creators, and industry thought leaders.
• Negotiate partnerships and manage end-to-end influencer campaigns (from brief creation to performance tracking).
• Build long-term influencer relationships to enhance brand credibility and reach.
• Monitor and analyze campaign ROI and prepare performance reports.

Video Editing & Content Creation

• Shoot high quality videos and conceptualize, edit, and produce engaging video content (ads, reels, shorts, campaign videos, tutorials, etc.).
• Ensure videos align with brand guidelines and storytelling objectives.
• Add effects, graphics, and animations to enhance viewer experience.
• Manage content calendars and repurpose content for different platforms.

Digital Marketing

• Plan, execute, and optimize campaigns across Google Ads, Meta Ads, YouTube, and other digital channels.
• Manage social media platforms with creative campaigns and audience engagement strategies.
• Track analytics, measure KPIs, and use insights to refine campaigns.
• Stay updated on trends in social media, influencer marketing, and digital tools to keep campaigns innovative.

Requirements

• Bachelor’s degree in Marketing, Media, Communication, or related field.
• 2–4 years of experience in digital marketing, influencer management, or content creation.
• Strong video editing skills (Adobe Premiere Pro, Final Cut Pro, After Effects, or similar).
• Excellent understanding of social media platforms (Instagram, YouTube, LinkedIn, TikTok, etc.).
• Analytical mindset with experience in using tools like Google Analytics, Meta Business Suite, or similar.
• Strong communication and negotiation skills.
• Creative thinker with attention to detail and ability to handle multiple projects simultaneously.

What We Offer

• A creative and collaborative work environment.
• Opportunity to build campaigns that impact thousands of viewers.
• Competitive salary with performance-based incentives.
• Career growth in a fast-growing digital-first brand.

Job Types: Full-time, Permanent

Pay: ₹157,955.10 - ₹665,795.55 per year

Benefits:

• Cell phone reimbursement
• Provident Fund

Work Location: In person