Digital Content Creator

Overview
We are seeking a creative and detail-oriented Digital Content Creator to join our dynamic team. In this role, you will be responsible for developing engaging and high-quality digital content across various platforms. You will play a crucial role in enhancing our brand presence, driving audience engagement, and contributing to our overall marketing strategy. The ideal candidate should possess a strong understanding of digital marketing trends and have a passion for storytelling through various media formats.

Responsibilities

• Create compelling content for websites, blogs, social media, email campaigns, and other digital platforms.
• Develop and implement content strategies that align with marketing goals and target audience needs.
• Conduct keyword research to optimize content for SEO and improve search engine rankings.
• Utilize Adobe Creative Suite to design graphics, edit photos, and create visually appealing content.
• Manage content using WordPress and other content management systems, ensuring timely updates and accuracy.
• Collaborate with marketing teams to produce engaging copy for various formats including white papers, newsletters, and promotional materials.
• Analyze performance metrics using Google Analytics to assess the effectiveness of content strategies and make data-driven improvements.
• Oversee social media management by creating posts, engaging with followers, and monitoring trends in social media marketing.
• Assist in video editing and production for promotional materials or social media campaigns.
• Stay updated on industry trends in digital marketing, e-commerce, and content creation to continually enhance skills.

Experience

• Proven experience in digital content creation with a strong portfolio showcasing writing samples and design work.
• Proficiency in SEO best practices and keyword research techniques to enhance online visibility.
• Familiarity with Adobe Photoshop, Adobe Creative Suite, HTML, CSS, and video editing software is preferred.
• Strong copywriting skills with the ability to adapt tone and style for different audiences.
• Experience with social media management tools and strategies for effective engagement.
• Knowledge of content marketing principles and B2B marketing strategies is a plus.
• Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously. Join us as we create innovative digital experiences that resonate with our audience!

Job Types: Full-time, Part-time

Work Location: In person