Digital Analyst

Role Overview:

Digital Analytics Implementation Specialist

Key Responsibilities:

• Implement and manage

  AEP Web SDK

  and

  Adobe Launch (Data Collection)

  for web and app tagging.
• Design and configure

  XDM Schemas

  and

  event-driven data layers

  for consistent data capture across platforms.
• Collaborate with product, marketing, and development teams to translate business needs into effective tracking strategies.
• Conduct

  tag testing and debugging

  using tools such as Adobe Experience Platform Debugger, Charles Proxy, or similar.
• Support

  Customer Journey Analytics (CJA)

  setup and validation for end-to-end user journey measurement.
• Perform data validation, troubleshooting, and ensure alignment between data design and analytics reporting.
• Write and maintain implementation documentation and technical specifications.

Required Skills & Experience:

• 2–6 years of hands-on experience in

  Digital Analytics Implementation

  or

  Tag Management

  .
• Strong knowledge of:
• 🔹

  AEP Web SDK

• 🔹

  Adobe Launch / Data Collection

• 🔹

  Customer Journey Analytics (CJA)

• 🔹

  Web & App Tagging Implementation

• 🔹

  XDM Schemas

  and

  Event-Driven Data Layers

• 🔹

  Tag Testing

  with Debugging Tools
• 🔹

  SQL

  and

  JavaScript

• Excellent analytical, problem-solving, and communication skills.
• Ability to collaborate effectively with cross-functional teams in a fast-paced environment.

Preferred Qualifications:

• Exposure to

  Adobe Experience Platform (AEP) Edge Network

  or

  Adobe Analytics migration projects

  .
• Experience integrating multiple data sources for unified analytics.
• Familiarity with

  data governance

  and

  privacy frameworks (GDPR, CCPA, etc.)

  .