Digital Advertising Specialist

Must have skills required:

About the role

Requirements

• 3+ years experience in a digital advertising role
• Agency experience in paid digital advertising
• Experience working in Google Analytics 4, Looker Studio and other dashboard/reporting tools
• Experience managing multiple paid campaigns simultaneously in Google Ads, Meta Ads Manager, Microsoft Bing Ads, LinkedIn ads and other ad platforms.
• Experience suggesting and adjusting media budgets based on objectives and performance
• Solid understanding of concepts like measurement planning, customer journeys, digital advertising strategies, lead generation
• Data-driven with the ability to interpret data and turn it into understandable, actionable insights
• Proven track record of working with teams in Creative, Design and Development
• Passion for the digital advertising industry and evolving ad platforms, policies and opportunities
• Excellent written and verbal communication skills

1. Digital campaign strategy planner
2. Digital campaign implementer
3. Digital subject matter expert
4. Digital campaign optimizer
5. Google Analytics advisor

1. Development of paid campaign digital strategies
2. Identify target audience segments on paid channels
3. Recommend digital media budgets
4. Work with Creative and Design teams to craft digital ads
5. Work with Analytics team to configure campaign conversion tracking
6. Work with Content and Design teams to optimize campaign landing pages
7. Setup digital campaigns on all major paid channels including Google Ads, Facebook, Instagram, Microsoft Bing, LinkedIn, and other ad platforms.
8. Optimize campaigns on all paid channels to achieve maximum ROI
9. Provide marketing/campaign performance reporting using Google Analytics and Looker Studio
10. Provide insight and analyze data as a digital subject matter expert.