Digital Account Manager

Knowledge In:

• Handled multiple clients project
• Handled digital marketing for different sector
• Understanding of advertising on Google, Facebook, Linkedin and Twitter
• Tracking conversions through Pixels and analytics
• Experience: 2-3 years of experience in Planning, implementing and reporting the performance of PPC campaigns for multiple clients
• Keyword research and analysis
• Media Planning
• Budget optimisation and allocation
• Leading the digital marketing team

Platforms:

• Facebook / Instagram
• Youtube ads
• Specifically – Google Adwords (Display, Mobile App, Video) and Analytics
• Tools like Google Analytics, GTM in order to implement Re-Targeting

Qualities:

• Constant monitoring of the performance of multiple campaigns.
• Attention to small details.
• Updated on the latest trends on the above-mentioned platforms.
• Supporting and mentoring team members.

Responsibilities:

• Plan, execute and regularly optimise PPC campaigns’ performance (multiple optimisations in a day – if needed).
• A/B testing with different ad creatives and landing pages to improve CTR.
• Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates.
• Track and analyze website traffic flow and provide regular internal reports.
• Create performance reports with recommendations for improvements.
• Intra-team coordination to understand how the campaigns can yield more quality leads & conversions.
• Training Media Team members on various aspects of digital advertising.
• Certification is Google AdWords and Analytics is preferred.

Send your profile to:

hr@livfnext.com