Digital Account Manager – Jewellery & Luxury Brands

Reports to:

Experience:

Role Overview:

Digital Account Manager

You will be responsible for translating brand narratives into compelling digital content—from moodboards to DVCs to reels—and ensuring that execution across the board is seamless and aligned with brand tonality.

Key Responsibilities:

Strategy & Planning

• Lead the

  digital content strategy

  across Instagram, Meta, YouTube, and emerging platforms
• Build monthly social media calendars with a balance of brand storytelling, campaign moments, and performance content
• Partner with creative, styling, and production teams to

  develop strong visual campaigns

  aligned with seasonal and business goals
• Stay on top of trends in luxury, jewellery design, and content formats

Visual Production & Shoot Planning

• Ideate and create

  moodboards

  and shoot concepts for collections, campaigns, DVCs, and reels
• Liaise with photographers, stylists, models, art directors, and editors
• Be present on shoot floors to

  oversee execution

  , ensure creative fidelity, and troubleshoot in real-time
• Manage post-production timelines and ensure timely delivery of high-quality content

Account & Stakeholder Management

• Serve as the

  main point of contact

  between the client and internal teams
• Write briefs and guide designers and editors with clear, actionable input
• Ensure all deliverables meet the brand’s luxury standards and are executed on time
• Regularly update the client on progress, insights, and performance

Performance & Reporting

• Review analytics and performance of key content pieces
• Suggest content optimisations and new ideas based on audience engagement and platform changes
• Partner with paid media teams to ensure organic + paid synergy

Key Skills & Requirements:

• 3–6 years of experience

  in digital marketing/content for luxury, fashion, beauty, or jewellery brands
• Proven experience in managing

  high-production shoots, DVCs, or digital films

• Excellent understanding of visual storytelling, aesthetic sensibility

  , and luxury positioning
• Hands-on with moodboarding tools (Pinterest, Milanote, Canva) and familiar with basic design principles
• Strong project management and team coordination skills
• Highly proactive, detail-oriented, and calm under pressure
• Knowledge of jewellery trends, craft narratives, and styling is a

  plus

• Background in design, fashion communication, or luxury marketing is an advantage

Bonus If You Have:

• Worked with high-end jewellery or fashion brands in India or globally
• Exposure to influencer campaigns and creator collaborations
• Basic knowledge of video formats and editing workflows
• Tasteful visual curation (IG grid planning, design references, etc.)