Sr. Strategic Account Planner – Jewellery, Fashion & Lifestyle Brands

Role Overview

Strategic Account Planner – Digital

Location: Lower Parel

Time & days: Mon - Fri 11-8, Sat 11-4

Key Responsibilities

1.       Strategic Planning

·      Develop digital brand strategies, content frameworks, and platform-specific plans.

·      Lead the creation of consumer journeys, content pillars, and engagement strategies across digital touchpoints.

·      Write clear and inspiring creative briefs rooted in brand objectives and audience insights.

2.       Account Management (BAU + Campaigns)

·      Serve as the primary client lead — owning the relationship, trust, and satisfaction.

·      Oversee all daily activities across accounts, including calendar management, content approvals, performance reviews, and issue resolution.

·      Manage and prioritize ongoing content and communication for always-on digital activities (social media, CRM, website, etc.).

3.       Campaign Leadership

·      Plan and execute integrated digital campaigns across social, search, video, influencer, performance media, and owned assets.

·      Coordinate across creative, media, production, and tech teams to ensure timely delivery and strategic alignment.

·      Track campaign KPIs and deliver performance reports with insights and optimizations.

4.       Client Business Growth

·      Proactively identify opportunities for brand growth, cross-selling, and service expansion.

·      Stay on top of market trends and competitors to offer new solutions or tactics to clients.

·      Help in the creation of pitch decks, quarterly business reviews, and annual strategy roadmaps.

5.       Team Collaboration & Operations

·      Guide and mentor account executives, planners, and content managers.

·      Ensure internal teams have clarity on goals, timelines, and deliverables.

·      Maintain high-quality documentation, communication trails, and project status reports.

Key Requirements

·     Bachelor’s or Master’s degree in Advertising, Digital Marketing, Mass Communication, or related fields.

·     6+ years of experience in a advertising/digital agency or brand team with hands-on experience managing digital accounts end-to-end.

·     Proven ability to lead client conversations, manage projects, and develop digital-first strategies.

·     Hands-on understanding of content marketing, social media, paid media, influencer engagement, SEO/SEM, and web/digital analytics.

Key Skills & Competencies

·     Strategic Clarity – Ability to simplify complexity and communicate compelling directions to creative and digital teams.

·     Digital Fluency – Comfort across all major platforms (Meta, Google, YouTube, LinkedIn, Twitter/X), formats (Reels, Stories, Shorts, etc.), and tools (GA4, Meta Business Suite, etc.).

·     Client Leadership – Strong relationship-building skills with the confidence to push back and recommend better.

·     Organizational Excellence – Structured thinker with great attention to detail, timelines, and task management.

·     Creative Collaboration – You know how to brief well, give constructive feedback, and protect great ideas.