Deputy Manager - Marketing

Job Summary

Key Responsibilities

Marketing & Outreach

• Plan and execute marketing strategies to increase brand awareness of Adamas University in Bihar.
  
• Conduct

  school/college connect programs

  , seminars, workshops, and student orientation sessions.
• Represent the university at educational fairs, exhibitions, and promotional events.
  
• Build and maintain relationships with school principals, counsellors, coaching centres, and partner institutions.

Admissions Support & Lead Generation

• Drive student enquiries through outreach campaigns, field visits, and admission counselling activities.
  
• Manage the lead funnel from enquiry to enrolment; ensure timely follow-ups.
  
• Coordinate with the central admissions team to support application processing and conversions.
  
• Conduct career counselling sessions for students and parents.

Business Development & Relationship Management

• Develop partnerships with educational institutions, consultants, and influencers.
  
• Identify new markets, regions, and avenues for outreach.
  
• Maintain engagement with local stakeholders, agencies, and vendors.

Campaign Execution & Reporting

• Execute ATL/BTL marketing initiatives tailored for the Bihar region.
  
• Monitor and report market trends, competitor activities, and regional admission performance.
  
• Prepare weekly/monthly MIS reports, field visit plans, and activity trackers.
  
• Collaborate with the HO marketing team for brand guideline adherence and campaign support.

Required Skills & Competencies

• Strong communication, presentation, and interpersonal skills.
  
• Proven experience in

  education marketing, admissions, student outreach

  , or similar roles.
• Ability to conduct counselling sessions and public speaking engagements.
  
• Good networking skills and relationship-building ability.
  
• Strong understanding of Bihars education ecosystem and regional market trends.
  
• Proficiency in MS Office, CRM tools, and digital marketing basics.
  
• Willingness to travel extensively for field activities.

Qualifications

• Graduate or Postgraduate in Marketing, Business Administration, Education Management, or related fields.
  
• 58 years of relevant experience in

  education marketing, admissions, or field outreach roles

  .
• Experience working in universities, colleges, EdTech, or career counselling firms is preferred.

Why Join Adamas University?

Adamas University offers an exciting opportunity to contribute to the Universitys expansion in Bihar, working closely with academic leaders and regional stakeholders. As Deputy Manager – Marketing, you will play a key role in strengthening the University’s presence and supporting student admissions across the region.