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Godrej Group
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Deputy General Manager - Sales Strategy

Deputy General Manager - Sales Strategy

Godrej Group

4 - 7 years

30 - 35 Lacs

mumbai

Posted:2 months ago| Platform:

Apply

Skills Required

health insurance sap sales planning online marketing market research customer service budgeting consumer goods financial services counselling

Work Mode

Work from Office

Job Type

Full Time

Job Description

The incumbent is responsible for achievement of sales targets for the assigned region through sales planning, lead generation, channel partner management, promotion planning and customer negotiations. The position is for ensuring implementation of region s marketing campaigns for generating leads for projects in the region.

Roles & Responsibilities

Budgeting / Regional AOP

Provides inputs for AOP by providing inputs on sales performance, manpower requirements, market competition and oversees marketing budget, brokers commission, sales projection etc.
Monitors marketing budget to ensure activities are within budget
Provides BD team with inputs on product pricing and marketing budget for new deals

Sales Planning and Strategy

Creates and recommends a sales strategy for achievement of assigned sales targets e.g launch plan for new project
Assigns sales targets to team
Tracks the Sales Inventory (through Sales Force, SAP)
Interacts with customers for sales closure and final negotiations
Establishes relationship and tie ups with banks for loan disbursement, interest rates and leads

Marketing Promotions Planning

Evaluates and recommends marketing plan for local marketing campaigns e.g print ad/ outdoor displays/ participation in property exhibitions, road shows / online marketing etc.
Gives inputs on marketing campaign / MR activity needs (apart from the pre-approved plan)
Reviews project related content for creatives and drive approval with ZSH.
Ensures availability of creatives on time from marketing team
Monitors the effectiveness of the marketing campaigns

Market Research

Identifies external agencies to conduct market research for a prospective deal, assess market potential
Reviews survey methodology
Coordinates with external MR agency to conduct:
macro level market research, SWOT analysis, prevailing prices, competition projects
micro level research covering consumer study, consumer profiling, focus group discussions
Validates research reports given by BD and provides regional inputs

Product Development

Recommends product design and product mix (number of bedrooms, balcony, facilities requirements etc ) at design stage

Channel Partner Network / corporate sales set up and management

Defines process and guidelines for creation and management of channel partner / corporate sales
Shortlists potential channel partner according to company criteria
Communicates company terms and conditions
Monitors channel partners for lead generation and conversion
Supports Channel Partners for post sales customer service

Lead Generation

Plans with team members to generate and manage leads
Monitors lead assignment, categorization and lead management as per guidelines
Ensures updating of leads database on Google docs

Customer Relationship Management

Addresses escalated customer related issues complains, queries
Forwards customer complaints to relevant functions and follow up for resolution

Coordination with JV Partner

Establishes relationship with JV partner post Development Agreement Stage
Communicates sales and marketing strategies/ unit price/ pricing model etc.to JV partner

Process Improvement & Adherence

Identifies processes/procedures in own work area that need improvement
Recommends process improvement ideas to streamline efficiency/costs/productivity
Undertakes process improvement activities in own work area
Complies with company defined guidelines and processes
Adheres to project timelines

Who are we looking for

Education:

MBA (Tier 1 B school)

Experience:

5-12 years of total work experience post qualification

Skills:

Good communication and interpersonal skills
Good computer skills

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Deputy General Manager - Sales Strategy

Experience & Salary

Skills Required

Work Mode

Job Type

Job Description

Roles & Responsibilities

Budgeting / Regional AOP

Sales Planning and Strategy

Marketing Promotions Planning

Market Research

Product Development

Channel Partner Network / corporate sales set up and management

Lead Generation

Customer Relationship Management

Coordination with JV Partner

Process Improvement & Adherence

Education:

Experience:

Skills:

More Jobs at Godrej Group