The incumbent is responsible for achievement of sales targets for the assigned region through sales planning, lead generation, channel partner management, promotion planning and customer negotiations. The position is for ensuring implementation of region s marketing campaigns for generating leads for projects in the region.
Roles & Responsibilities
Budgeting / Regional AOP
- Provides inputs for AOP by providing inputs on sales performance, manpower requirements, market competition and oversees marketing budget, brokers commission, sales projection etc.
- Monitors marketing budget to ensure activities are within budget
- Provides BD team with inputs on product pricing and marketing budget for new deals
Sales Planning and Strategy
- Creates and recommends a sales strategy for achievement of assigned sales targets e.g launch plan for new project
- Assigns sales targets to team
- Tracks the Sales Inventory (through Sales Force, SAP)
- Interacts with customers for sales closure and final negotiations
- Establishes relationship and tie ups with banks for loan disbursement, interest rates and leads
Marketing Promotions Planning
- Evaluates and recommends marketing plan for local marketing campaigns e.g print ad/ outdoor displays/ participation in property exhibitions, road shows / online marketing etc.
- Gives inputs on marketing campaign / MR activity needs (apart from the pre-approved plan)
- Reviews project related content for creatives and drive approval with ZSH.
- Ensures availability of creatives on time from marketing team
- Monitors the effectiveness of the marketing campaigns
Market Research
- Identifies external agencies to conduct market research for a prospective deal, assess market potential
- Reviews survey methodology
- Coordinates with external MR agency to conduct:
- macro level market research, SWOT analysis, prevailing prices, competition projects
- micro level research covering consumer study, consumer profiling, focus group discussions
- Validates research reports given by BD and provides regional inputs
Product Development
Recommends product design and product mix (number of bedrooms, balcony, facilities requirements etc ) at design stage
Channel Partner Network / corporate sales set up and management
- Defines process and guidelines for creation and management of channel partner / corporate sales
- Shortlists potential channel partner according to company criteria
- Communicates company terms and conditions
- Monitors channel partners for lead generation and conversion
- Supports Channel Partners for post sales customer service
Lead Generation
- Plans with team members to generate and manage leads
- Monitors lead assignment, categorization and lead management as per guidelines
- Ensures updating of leads database on Google docs
Customer Relationship Management
- Addresses escalated customer related issues complains, queries
- Forwards customer complaints to relevant functions and follow up for resolution
Coordination with JV Partner
- Establishes relationship with JV partner post Development Agreement Stage
- Communicates sales and marketing strategies/ unit price/ pricing model etc.to JV partner
Process Improvement & Adherence
- Identifies processes/procedures in own work area that need improvement
- Recommends process improvement ideas to streamline efficiency/costs/productivity
- Undertakes process improvement activities in own work area
- Complies with company defined guidelines and processes
- Adheres to project timelines
Who are we looking for
Education:
Experience:
- 5-12 years of total work experience post qualification
Skills:
- Good communication and interpersonal skills
- Good computer skills
