Demand Planning Executive

1. Demand & Sales Analysis :
Collect, validate, and analyse historical sales data at a detailed SKU level across all sales channels. Study demand patterns by category, region, and channel to identify trends, seasonality, and growth opportunities. Analyse secondary sales data from retail and e-commerce platforms to understand sell-through performance and channel-wise demand behaviour. Highlight gaps between primary and secondary sales and flag risks or opportunities to relevant stakeholders. 2. Short-Term Demand Forecasting & Projections :
Prepare rolling 3-month demand forecasts at a category level based on historical performance, seasonality, and market insights. Break down category-level projections into SKU-level forecasts using recent sales mix and contribution percentages. Incorporate business inputs such as promotions, launches, and pricing changes into demand plans. Ensure demand projections serve as a reliable input for material planning, production, and supply decisions. 3. S&OP - Demand Review Ownership:
Own and lead the Demand Review as part of the S&OP cycle. Present updated demand forecasts by category, SKU, region, and channel. Analyse forecast vs. actual performance from previous cycles and explain key variances. Identify demand drivers including promotions, seasonality, new launches, and market shifts. Collaborate with sales, marketing, and supply teams to agree on forecast revisions and align on the final demand plan.

Strong analytical skills with the ability to work at both category and SKU levels.
Proficiency in Excel and data analysis tools. Understanding of multi-channel demand planning (D2C, marketplaces, retail).