Demand Manager - B2B

Location: Mumbai

CTC: As per experience

About the Role

The B2B / Demand Manager will drive corporate partnerships and bulk demand generation. This role focuses on securing occupancy through corporate tie-ups, universities, brokers, institutions, endorsements, relocation agencies, and commercial parks. You will play a key role in positioning Union Living as the preferred housing partner for corporates and institutions.

Key Responsibilities

• Identify and onboard corporate partners, institutions, relocation agencies, and commercial parks.
• Drive endorsements and partnerships with companies (e.g., Apollo and other large organizations).
• Manage the full B2B sales cycle – from prospecting and meetings to closures.
• Build monthly demand plans aligned with occupancy targets.
• Run targeted B2B campaigns with the marketing team using LinkedIn outreach and email marketing tools.
• Negotiate and close long-term housing agreements.
• Maintain strong relationships with HRs, admin teams, and corporate stakeholders.
• Track demand metrics and prepare performance reports.

Requirements

• 4–7 years in B2B sales, hospitality, or real estate.
• Proven success in corporate tie-ups, endorsements, and bulk demand closures.
• Strong negotiation, presentation, and relationship management skills.
• CRM, LinkedIn, and email marketing tools expertise.

What You’ll Get

• Ownership of Union’s B2B demand strategy.
• Direct impact on occupancy and revenue growth.
• Opportunity to collaborate with leadership on expansion and strategic partnerships.