Demand Generation Executive

Key Responsibilities

• Plan, develop, and execute

  multi-channel demand generation campaigns

  (email, social media, webinars, events, paid ads, etc.).
• Collaborate with sales and marketing teams to

  identify target audience segments

  and create personalized outreach strategies.
• Manage

  lead nurturing programs

  to move prospects through the sales funnel.
• Work closely with content, design, and digital teams to develop

  compelling marketing assets

  .
• Track, analyse, and report campaign performance to optimize ROI.
• Identify opportunities for

  ABM (Account-Based Marketing)

  and high-value lead targeting.
• Coordinate with external vendors, partners, and event organizers for campaign execution.
• Maintain and update CRM/marketing automation tools with accurate lead and campaign data.

Required Skills & Qualifications

• Bachelors degree in Marketing, Business Administration, or related field.
• 02 years of experience in

  demand generation, B2B marketing, or lead generation

  (SaaS/IT industry preferred).
• Strong understanding of

  digital marketing channels

  and campaign analytics.
• Experience with

  CRM and marketing automation platforms

  (HubSpot, Salesforce, Marketo, or similar).
• Excellent written and verbal communication skills.
• Ability to work collaboratively with cross-functional teams