Job
Description
About The Role
Skill required: Marketing Operations - Social Media Sales & Marketing
Designation: Delivery Operations Team Lead
Qualifications:BBA/Any Graduation
Years of Experience:7 to 11 years
What would you do? The Global Social Media Manager is the central strategic liaison with social media operations, responsible for driving unified social media execution across all global markets. This role ensures the centralized social media operations for account management and publishing are optimized, leveraging their understanding of platforms, algorithms, and consumer behavior to measure and optimize social performance. The focus is on executing global strategy into efficient, high-quality execution, managing agency relationships, and ensuring all social operations meets strict internal and regulatory standards.What is the direct impact of this role on the team or organization?By managing the social media governance and strategy deployment related to social operations and execution pipeline, this role directly ensures brand consistency, compliance, and operational efficiency across all CLIENT markets. The role directly impacts the seamless delivery of social operations and enhancing overall digital performance and protecting brand reputation globally.Social Media Sales & Marketing enablement, performance, and insight & optimization. Such as marketing strategy, marketing & customer analytics, customer experience management and interaction, marketing operations & platforms, and innovation.
What are we looking for?
Social Media CRMSalesforce Marketing CloudMarketing OperationsMicrosoft ExcelAdaptable and flexibleAbility to perform under pressureProblem-solving skillsDetail orientationAbility to establish strong client relationshipExperience RequiredProven experience in social media management, digital marketing and social content management.Demonstrated working experience in social media strategy, content calendar development and campaign execution.Past experiences from FMCG and e-commerce industries as well as restricted industries are preferred.Strong understanding of how social media platforms, algorithms and trends impact consumer behaviour and brand performance.Demonstrated experience in troubleshooting and optimising social account set up in line with platform policiesExperience in managing international social media teams and building relationships with internal and external stakeholders.Hands-on experience working in cross-functional and multi-disciplinary team setups.Experience managing approval coordination across teams.Experience in social media management.Technical / Functional / Leadership Skills RequiredGood analytical skills to translate social media data and insights into actionable strategies.Excellent communicator in English, both verbal and written. Is well-versed with social media and performance storytelling.Savvy presentation skills.Strong project management and organization skills. Comfortable with planning, prioritizing, executing and optimizing. Single contributor role.High proficiency in Microsoft PowerPoint, Excel, and Word.Proficient and have hands-on experience with social media management tools such as Sprout Social, Hootsuite and Brandwatch, Talkwalker as well as native platform analytics.Stakeholder Influence & CollaborationChange Leadership & AgilityPerformance Management & AccountabilityCommunication & StorytellingInnovation & Growth MindsetEducation /
Qualifications / Certifications RequiredUniversity degree. Preferably, major in Digital Marketing and Marketing.
Roles and Responsibilities: Global Social Governance & ExecutionLead the translation of global social media strategy into content calendars and campaign execution plans for all scope markets.Work closely with the team handling day-to-day social content management and publishing process, ensuring timely and accurate delivery across all platforms.Orchestrate the global cascade of Global Social Media strategy, frameworks, and toolkits, ensuring clarity and consistent adoption across markets.Ensure all content and publishing practices strictly adhere to platform policies, brand guidelines, and regulatory requirements.Leverage and synthesize performance data and social listening to generate actionable insights in terms of social account and content performance.Coordinate with the IT department or specialized 3rd parties to ensure account accessibility and user onboarding/offboarding for new GBS team members and local agency partners.Stakeholder & Agency ManagementAct as the primary Social Media capability point of contact between the area social media team and Global strategy teamBuild strong working relationships with internal and external stakeholders and fostering collaboration across cross-functional teams.Represent the GBS Social Media Ops Hub in global meetings, providing updates on service standardization, exceptions and ensuring alignment with wider global initiatives that can then be cascaded to the social media ops hubInnovationIdentify opportunities to simplify, standardize, and scale social media practices globally.Lead exploration of new social platforms in line with CLIENT compliance principles.Lead exploration of new tools, technologies, and data capabilities to enhance social media and analytics sophistication, ensure the organization stays ahead of social trends Champion data-driven decision-making through integrated analytics and social media intelligencePromote best-practice exchange, driving convergence and synergy across DRBUs to reduce duplication and accelerate learning.Identify synergy opportunities between organic content and paid or earned media boosting efforts.
Qualification BBA,Any Graduation