Job
Description
Company description Publicis Groupe is a global leader in communication, founded in 1926.
Positioned at every step of the value chain, from consulting to execution, Publicis Groupe combines marketing transformation with digital business transformation. Publicis Groupe is a privileged partner in its clients transformation to enhance personalization at scale. The Groupe relies on several areas of expertise concentrated within four primary activities: Communication, Media, Data and Technology. Through a unified and fluid organization, our clients enjoy facilitated access to its expertise in every market. We have more than 200 capabilities globally including creative, media, digital, tech, data, commerce, content, health, B2B, experiential, OOH, Design, production and more. Present in over 100 countries, Publicis Groupe employs around 100,000 professionals. With our impetus on technology, the Groupe helps large corporations and brands succeed in a digital and data first world and its key clients include Procter & Gamble, Nestle, Marico, GSK, Hero, Renault, Bajaj, ITC etc To strengthen our tech and data capabilities, the Groupe acquired Sapient in 2015 and Epsilon in 2019 respectively. As a Connecting Company, we are able to deliver as the Power of One - driven by a common purpose, a powerful spirit, shared behaviors, great character and a relentless focus on our clients. Publicis Groupe South Asia is an integral part of Publicis Groupe. With operations in India and Sri Lanka, we have 4000+ employees. We have presence across 9 agency brands and multiple specialist units across Data, Commerce, Content, Production, Health, B2B, Experiential/Shopper marketing amongst others. Between the various company brands and practices there are 700+ clients. The company brands include Leo Burnett, Performics, Publicis, Digitas, L& K Saatchi, Starcom, Indigo Consulting, MSL, Zenith, and recently BBH. In addition, we have set up large outsourcing hubs catering to media tech and production for global clients. Publicis Groupe South Asia is led by Anupriya Acharya, Group CEO. She oversees all group companies. Anupriya is from IIT Roorkee, has vast leadership experience across India and the APAC region. She is also the President of AAAI, besides being on several industry forums. She is the only woman leader of a global communications group in India and is supported by several senior and accomplished business professionals in charge of individual agencies, functions and practices Overview Overview of the Role By integrating data, technology, and strategy, create disruptive growth for clients through new solutions within the creative practice. Responsibilities Key Responsibilities Uplift planning in creative practice by partnering with key stakeholders to land data-driven capabilities in the creative work Drive incremental revenue streams i e consulting, new scopes of work by creating right business, audience case using existing Groupe capabilities Be the champion for Connected Identity in the creative practice Work closely with the planning community to validate or build on qualitative insights with quantitative backing Contribute to key local and global pitches Groupe , leading audience strategy, competitive insights etc Involved in senior client meetings to bring consumer and landscape thinking Lead thought leadership for Publicis Groupe Qualifications Competencies Bachelor s degree preferred with 18-20 years experience in a digital media domain (expertise) Be a connector: Ability to establish relationships across complex stakeholders and influence organizational change. Connect products (analytics, tech, data) to the work we do for clients. Be a storyteller: Skilled at humanizing data to uncover compelling insights to create winning growth strategies Be a doer: Must proactively create projects and opportunities. Ability to lead high functioning team and diverse talent across the Groupe to deliver work Additional information Opportunities to grow with Publicis Groupe that believes in Power of One. We will help you partner with our clients across the globe in various industries Diverse team & progressive work environment A place where learning never stops. We ensure you get trained on multiple platforms and domains, enabling you to have cross-functional experience within the organization Empowering your ambitions through our dedicated Total Rewards Program, competitive pay, and benefits package
