Data Driven Strategist - Creative Agencies

Overview of the Role

By integrating data, technology, and strategy, create disruptive growth for clients through new solutions within the creative practice.

Key Responsibilities

• Uplift planning in creative practice by partnering with key stakeholders to land data-driven capabilities in the creative work
• Drive incremental revenue streams i.e. consulting, new scopes of work by creating right business, audience case using existing Groupe capabilities
• Be the champion for Connected Identity in the creative practice
• Work closely with the planning community to validate or build on qualitative insights with quantitative backing
• Contribute to key local and global pitches Groupe , leading audience strategy, competitive insights etc.
• Involved in senior client meetings to bring consumer and landscape thinking
• Lead thought leadership for Publicis Groupe

Competencies

• Bachelor's degree preferred with 18-20 years experience in a digital media domain (expertise)
• Be a connector: Ability to establish relationships across complex stakeholders and influence organizational change. Connect products (analytics, tech, data) to the work we do for clients.
• Be a storyteller: Skilled at humanizing data to uncover compelling insights to create winning growth strategies
• Be a doer: Must proactively create projects and opportunities. Ability to lead high functioning team and diverse talent across the Groupe to deliver work