Associate Director of Strategy

Designation : Group Head/ Asst Director (depending on experience)

strategic thinker with strong digital fluency who can build strong narratives

Key Responsibilities:

• Use tools like

  TGI, GWI

  to uncover consumer & category insights.

• Partner with integrated planning team

  to enable projects such as media optimization models seeded back into consumer data, platform & landscape learnings
• Strong conceptual understanding of

  digital media planning principles

  to enable Integrated Planning Team with inputs
• Owning end to end quarterly business review presentations
• Data crunching business data and plan levers accordingly for optimizing media basis consumer, geography & trends
• Decode briefs with client, simplify problem statements, and craft

  compelling client presentations & narratives.

• Collaborate across teams and partners for data, insights, and execution alignment.

Skills & Experience:

• 6-8 years in media strategy, digital planning, or integrated brand strategy.
• Tools: TGI, GWI, Similar Web, Meta Ads Manager, Google Keywords, etc
• Proficiency in

  Excel & PowerPoint

  .
• Excellent

  communication & stakeholder management

  skills.

• Consumer-first mindset with ability

  to turn data into strategic recommendations.

Interested candidates please share your resume to bhagirathi.moghveera@publicisgroupe.com