Job Description: Your responsibilities as an Analyst TAAG (Ad Operations) – As an Analyst – Ad Operations, you need to work closely with senior members of the Ad Operations Team to successfully execute, manage and report on digital campaigns Should be provide service to external clients and internal counterparts. Advertising campaign setup, trafficking, management and report generation are the core responsibilities of this position A basic understanding of Javascript and Google Analytics is preferred Responsible for trafficking the campaign in ad serving platform as per the T-Sheet shared by onshore team & to follow process doc strictly Troubleshooting creative and operations-related issues for all campaigns under your management Provide the highest standard of accuracy and quality of work generating the best possible experience for internal and external customers You will fit right in if you have – Any graduate (Specialization in Marketing, Digital Technologies, Business Management or relevant field would be preferred) 0.6- 2 years experience in Ad trafficking / Troubleshooting Individual contributor role Self-Sufficient If you are excited for – Opportunities to grow with Publicis Groupe that believes in Power of One. We will help you partner with our clients across the globe in various industries Diverse team & progressive work environment A place where learning never stops. We ensure you get trained on multiple platforms and domains which enables you to have cross functional experience within the organization Empowering your ambitions through our dedicated Total Rewards Program, competitive pay and benefits package YOU are the one we’re looking for - Someone who truly understand what it takes to serve clients beyond expectations: crackone-off client challenges. Develop insights. Spark breakthrough creative ideas Please note : This is a US shift role
Designation- Director -Digital Planning Years of exp- 8-10 years Location- Mumbai About the Company Publicismedia, a part of the PublicisGroupe, is a full service Media agency. We have been providing quality Digital & Media Mandates across industries & clients in the field of Search Engine Marketing, Social Media Marketing, Online Reputation Management services, Media Mandates I TV, Print, Radio Out of Home across the globe. With the help of our experience, constant research in technologies that drive the internet today and an eye for perfection, we ensure you have maximum visibility online and help you seamlessly integrate internet marketing into the overall marketing strategy of your organization. The fact that we offer almost all services that fall under the umbrella term gives us a holistic view of what helps businesses online & offline. We have evolved our strategies over time and we understand that generating meaningful sales leads from the internet, mobile, TV, Print, Radio, Out of Home, involves seamless interworking of various avenues of marketing. This integrated approach marketing helps our clients business ranking higher, generate more sales by advertising on popular platforms. About the Role Provides Digital recommendations and offers resourceful problem-solving, both internally and externally, while maintaining successful client relationships. S/he prepares and executes media campaign and other deliverables. This position will have responsibility to manage day-to-day planning, analysis, execution while maintaining strong relationships with media vendors, clients and partner agencies. The responsibilities are many, various, and not limited to those written in this document. These responsibilities must be directed continuously toward maintaining exceptional service to the client and providing timely deliverables, i.e., Performance Campaign, Media Plans, Point-of-Views (POVs), and related media analyses. Responsibilities Lead strategically the book of business consisting of multiple clients Strategic bidding & budget management Proactively plan to stay ahead of a changing and complex marketplace, as per client objectives Evaluate best practices implemented in Search, mobile or display by the teams on the various accounts and provide training to the juniors on the same Provide strategy & review the Digital Performance with Media team at a monthly, Quarterly and Yearly level Identify opportunities for cross/Up –sell across their set of clients and help business teams in converting them Provides strategic direction and partners with key business stakeholders to develop and implement new complex digital marketing approaches which enhance and maintain the competitive position Directs the strategic communication of digital media plans and ensures they are understood by all stakeholders and team members Digital leader responsible in cascading knowledge, creating excitement with latest digital best practice in the market place and significantly raising the bar for Digital practice Assist with new business pitches Manage the P&L, receivables, contract status for the set of clients Forecast market needs, planning product launches and campaigns Reviewing the new technologies and keep updated on developments in Digital marketing Study competition and recommend /implement changes to gain edge above competition Liaison with all publishers for best value for the client along with driving longer partnerships and integrations Deliver Integrated Brand objectives with 360 digital marketing solutions across Digital Media Planning, Search, Social (Facebook, Twitter, Instagram), Display, Native & Programmatic to deliver across clients SPOC for client queries & escalations Qualifications Strong relationship management skills with internal clients (e.g. senior management, peers and colleagues); proven ability to develop creative and collaborative approaches. Required Skills Strong project management leadership skills including, critical ability to coordinate and balance multiple projects in a time-sensitive environment, under pressure, and meeting deadlines Candidate must have an experience working with FMCG or CPG clients Identify, develop and implement processes improvements- wherever necessary Strong presentation skills with demonstrated ability to influence at all levels of management through clear, informed and logical discussions/presentations. Strong understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements Ability to prioritize and multi-task, work successfully with teams, and work under pressure Strong communication, project management and time management skills Loyalty & Stability; Excellent interpersonal, communication & presentation skills Critical thinker who can present complex concepts, media recommendations and data results in a clear and effective manner Working knowledge on Excel, PowerPoint and Microsoft Word skills `
As the Director of Digital Planning at Publicismedia in Mumbai, you will play a crucial role in providing digital recommendations, offering resourceful problem-solving, and maintaining successful client relationships internally and externally. With 8-10 years of experience, your responsibilities will involve leading strategically the book of business consisting of multiple clients, managing day-to-day planning, analysis, and execution, while ensuring strong relationships with media vendors, clients, and partner agencies. Your main tasks will include strategic bidding & budget management, proactively planning to stay ahead of a changing marketplace, evaluating best practices in Search, mobile, or display, providing training to junior team members, reviewing digital performance with the media team at various intervals, identifying cross/up sell opportunities, and partnering with key business stakeholders to develop and implement new complex digital marketing approaches. Additionally, you will be responsible for managing the P&L, receivables, and contract status for the set of clients, forecasting market needs, planning product launches and campaigns, studying competition, liaising with publishers for the best value for clients, and delivering integrated brand objectives through 360 digital marketing solutions. To excel in this role, you must possess strong relationship management skills, project management leadership skills, experience working with FMCG or CPG clients, strong presentation skills, understanding of marketing and advertising principles, ability to prioritize and multi-task, excellent communication and time management skills, loyalty & stability, critical thinking abilities, and proficiency in Excel, PowerPoint, and Microsoft Word. If you are a dynamic professional who thrives in a fast-paced environment, has a passion for digital marketing, and possesses the skills and experience mentioned above, we invite you to join our team at Publicismedia and make a significant impact in the world of digital planning.,
1.Strong knowledge and hands-on experience on online marketing tools and best practice 2.Effective time-management skills 3.Strong analytical skills, critical thinker and problem-solving skills 4.Advanced Excel, Word and Power Point skills 5.Strong interpersonal and communication skills 6.Knowledge of different digital marketing channels is a plus Qualifications 1.Any graduate (Specialization in Marketing, Digital Technologies, Business Management or relevant field would be preferred). 2.0-2 years’ experience in Biddable media domain 3.Individual contributor role 4.Self-Sufficient Additional Information Publicis Groupe Commitment to Diversity & Equity Policy: Publicis Groupe is deeply committed to diversity and inclusion in spirit and in action at every level of the organization. It reflects our core values and embodies our purpose of building a great company enabling human potential. We have a deep-rooted appreciation for how diversity of thought drives innovation, and we ground that value in a culture of collaboration and connected thinking. Diversity & inclusion are business imperatives on which Publicis Groupe will not negotiate. While fostering a work environment that is inclusive of all talent is a collective responsibility, it is leadership’s job to nurture the career aspirations and goals of all our talent. Promoting gender equality starts at the top and the Groupe will not tolerate anyone speaking for our organization who does not value the importance of inclusion . Publicis Groupe works very hard to champion diversity and will continue to insist that each agency’s leadership be champions of both diversity and inclusion. Our Core values“ VIVA LA DIFFERENC’E is based on the very aspect of celebrating differences Our strategy focuses on bringing together teams with diverse perspectives, disciplines, and experiences, because diversity of thought best serves our clients and their customers who they aspire to impact Equal Employment Commitment: We provide equal opportunities to all our employees and to all eligible applicants for employment in our company. We do not unfairly discriminate on any ground, including race, caste, religion, color, ancestry, marital status, gender, sexual orientation, age, nationality, ethnic origin, disability or any other category protectedby applicable law. When recruiting, developing and promoting our employees, our decisions will be based solely on performance, merit, competence and potential. We shall have fair, transparent and clear employee policies which promote diversity and equality, in accordance with applicable law and other provisions of this Code. These policies shall provide for clear terms of employment, training, development and performance management.