Group Head - Media Planning

Key Responsibilities

Owning up media planning and delivery for key account

Day to day client servicing, optimization of on-going campaigns and coordinating between the client and internal teams

Manage the day-to-day implementation, optimization, and performance of on-going campaigns. Assist in strategic analysis of campaigns

Manage day-to-day client interaction along with the final plan presentation to the client

Owning up brand and individual KPI's to drive business goals

To supervise and design media plans using appropriate media tools.

To create culture of innovation and have all contribute to creative media solutions.

To proactively provide inputs/ directions to client and be responsive for client needs

Facilitate development of team members through on the-job coaching and initiate developmental training.

To ensure smooth team functioning and timely resolution of team conflicts Experience Details

8-10 years experience in similar field

Previous experience of working with a digital media agency

Managed end to end Digital Media Planning campaigns

Platform knowledge Facebook, Google, Programmatic, Publishers

Good vendor relations

Should have managed a team of individual multi-functional individuals Job Related Skills

Developing Media Strategy to achieve respective brand's objectives

Planning, implementing & execution of the campaigns

Overall account management- suggesting digital innovations, brand & campaign strategy, performance reviews, managing the respective stakeholders

Manage complex projects with an ability to handle multiple projects at a time

Set and meet deadlines for self as well as others

Abreast with industry trends and innovations to drive thought leadership in business. Media dashboard experience Adwords, Dv360, Facebook

Analytically bent with Creative mindset

Thorough understanding and management of media governance processes and inter department relationships Most Important Skills

Strong in verbal, numerical and strategic reasoning

Good presentation and communication skills

Inter-personal relationship builder and stakeholder management is critical

Knowledge of media planning tools Comscore, GWI, Similarweb etc.