5 Comscore Jobs

Role & responsibilities Ability to supervise the agencies in media plan formulation basis the brand and ROI objectives in a fast-paced environment and execution of the same. Evaluate and Optimize the Digital and Traditional media plans to deliver on Brand (Awareness & Consideration) and Business Metrics (Organic Downloads & Visits) Work with the agencies and internal teams to create and update the trackers and monitor reports. Share the findings and suggest optimization scope in the live campaigns Assist the brand & Data/ Analytics team with the media data requirement and tracker creation and execution. Work closely with procurement on negotiation and plan closure. Assist in the slide creation for internal reporting and updates. Preferred candidate profile Experience: 3+ Years of experience in media planning, advertising or related role. Skills: Educational Qualifications: Post-graduate with specialization in media planning, marketing, brand marketing or related field. 2+ years of experience working in a mid to large media agency in media strategy and planning for multimedia campaigns, with focus on TV and Digital At least 1 year of experience on client side, managing brand media campaigns independently (30% Traditional: 70% Digital). Experience of working with Consumer Tech & FS brands preferred but not essential. Strong knowledge of Digital planning and operations: Programmatic- Google Ads, Meta Ads, DSP, PG deals, Ecom etc. Understanding of media analytical tools- comScore, GWI, Google Dashboards etc. Knowledge of traditional media to deal with agencies and partners. Presentation skills to develop and present the insights, plans and reports to the internal stakeholders. Cross Team working experience with Procurement, Legal, Performance, Data etc.

Key Requirements. Bachelor's degree in related field or any field. 6 months to 1.5 years of experience in a digital media role. Proficiency in using digital marketing platforms and tools like ComScore and SimilarWeb. Basic understanding of digital media planning and execution. Excellent written and verbal communication skills. Strong proficiency in PowerPoint and Excel. Analytical mindset with a focus on data analysis. Ability to work in a fast-paced, deadline-driven environment. Good team player with strong organizational and multitasking skills. Key Responsibilities. Assist in campaign planning and execution, ensuring alignment with objectives. Create reports and post-evaluation summaries for ongoing and completed campaigns. Prepare and deliver high-quality presentations (PPTs) for internal and external stakeholders. Decode client briefs and collaborate with the client servicing (CS) team to ensure clear communication. Share minutes of meetings (MOM) with the team after client discussions. Analyze data to identify trends and performance metrics. Provide general support to ensure the seamless execution of digital campaigns. (ref:updazz.com). Show more Show less

Key Requirements: - 0-1 years of experience in influencer marketing role. - Experience working in a digital marketing agency is preferred - Good communication and interpersonal skills - Ability to build and maintain relationships - Strong creative thinking and negotiation skill - Ability to keep up to date on all social media and influencer trends Key Requirements: - Bachelor's degree in related field or any field. - 6 months to 1.5 years of experience in a digital media role - Proficiency in using digital marketing platforms and tools like ComScore and SimilarWeb - Basic understanding of digital media planning and execution. - Excellent written and verbal communication skills - Strong proficiency in PowerPoint and Excel. - Analytical mindset with a focus on data analysis. - Ability to work in a fast-paced, deadline-driven environment. - Good team player with strong organizational and multitasking skills. Key Responsibilities: - Assist in campaign planning and execution, ensuring alignment with objectives. - Create reports and post-evaluation summaries for ongoing and completed campaigns. - Prepare and deliver high-quality presentations (PPTs) for internal and external stakeholders. - Decode client briefs and collaborate with the client servicing (CS) team to ensure clear communication. - Analyze data to identify trends and performance metrics. - Provide general support to ensure the seamless execution of digital campaigns. Exp.- 6 Months to 1 years

We are hiring for Associate and Manager-level positions in Media Planning & Buying for a renowned media and advertising agency in Pune. ONLY APPLY IF YOU HAVE PRIOR EXPERIENCE AS A DIGITAL MEDIA PLANNER. Job Title: Planning and Buying Senior Executive / Executive for Media Operations Job Summary: The Campaign Operations team is a centralized unit, that is in Pune and supports our planning & buying teams based in the USA, UK and Canada. This team will be responsible in ensuring all our Digital campaigns are executed accurately and are performing as per the goals for the campaign. This team plays an integral role within the campaign lifecycle and functions as an extension of our global teams. The successful candidate will have strong attention to detail, experience working with numbers and have strong communication skills. The person will also thrive in a team environment and have a high level of curiosity. Key Responsibilities: Responsible for Prisma campaign data inputting in a timely manner, booking campaigns in accordance with media plan Work with the teams based in Canada to upload & setup of campaigns for Digital buys within Prisma Issue campaign RO and track campaign performance to ensure it is delivering as per the goals Facilitate the trafficking process by issuing Digital trafficking sheets and Insertion Order Release Forms Competitive reporting and analysis Collect creative specifications and manage digital trafficking requirements for the Ad Ops team. Be responsible for billing discrepancies and produce resolutions. Update media flowcharts based on campaign flights. Proficiency in campaign setup, including ad trafficking, targeting, and tracking implementation. Ability to multitask and manage multiple campaigns simultaneously, while maintaining a high level of accuracy and meeting deadlines. Coordinate with internal teams to gather campaign requirements, including targeting parameters, creative assets, and budget allocation. Monitor and troubleshoot campaign delivery issues, ensuring timely resolution to minimize impact on campaign performance and other adhoc tasks related to planning and buying operations Continuously monitor campaign performance, including key metrics such as impressions, clicks, conversions, and return on ad spend. Participate in departmental projects as requested. Requirements: Bachelors degree and equivalent work experience 1-5 years of Digital Marketing experience or Media planning/buying operations experience Experience in any of the Adservers or DSPs like CM360, GAM, GA etc. or Media buying platforms like Prisma/MediaTools etc. would be a plus. Strong communications and interpersonal skills to collaborate effectively with cross functional teams and partners. Analytical mindset with the ability to derive insights from campaign data and make data-driven recommendations. Proven ability to work independently and as part of an integrated team. Detail-oriented, organized, conscientious, with the ability to multi-task and work well under tight deadlines in a fast-paced environment. Expert in Excel and PowerPoint Comfortable working late shift (09:00 PM to 06:00 AM IST)

As a Campaign Manager, you will lead a team to plan, execute, and optimize marketing campaigns. Your role involves overseeing all campaign stages, ensuring goals are met on time and within budget, while driving results.