5 Comscore Jobs

Position Summary : We are looking for an analytically minded Senior specialist for Social Beat Digital Marketing Agency to focus on developing, executing, optimising campaign and media planning across Meta, Google and Marketplace ecosystem. This position has a focus on leading certain businesses with a mix of branding and performance campaigns. Experience in managing app campaigns is a plus. We are looking for smart, passionate, and experienced professionals who want to be part of an innovative team in a rapidly evolving industry. Key Responsibility Areas : Execute, manage and optimise paid digital campaigns across a variety of platforms using native and third-party tools. Work collaboratively with Account teams to translate client needs into campaign strategies that over-deliver on their needs. Develop in-depth and technical reporting to showcase performance, both for clients and within the agency. Manage ad tech vendors to execute campaigns. Mentor junior team members. Experience with ad serving solutions, tag management, and operations is a strong plus. Proven record of managing multiple projects at once. Ability to stay highly organised and efficient in a fast-paced, rigorous work environment. Skills : ? 2.5 - 3+ years of experience working in media technology platforms. ? Demonstrates understanding of marketing funnels and media planning. ? Working knowledge of Syndicated tools (GA, GDS, GTM, Comscore and etc) ? Understanding of optimization platforms & trafficking platforms ? Microsoft Office Software (Outlook, Excel, Powerpoint, Word, etc) ? Team player ? Thinks Strategically ? In depth understanding of Meta, Google and marketplace ecosystem. Third party platform understanding is a plus Show more Show less

As an Associate Group Head/Group Head/Associate Director specializing in Digital Media Planning, you should possess a senior level of experience ranging from 7 to 12 years. Your role will involve having a comprehensive understanding of the media marketplace and available opportunities. It is crucial to establish positive relationships with key media owners by adopting an innovative approach in media usage, exploring new communication channels, conducting research, and implementing effective presentation techniques. Your responsibilities will include developing, executing, and presenting data-driven media plans throughout the entire process. Delegating tasks appropriately to Media Planners and Assistant Media Planners to support plan development and execution is essential. Ensuring that media plans align with client objectives, are strategically sound, and meet efficiency goals will be a key focus. Additionally, overseeing and managing the annual planning of media strategy for the account is part of your role. To excel in this position, you must have a good grasp of performance marketing and planning based on various platforms. Utilizing Relationship Media processes to formulate client recommendations and effectively using tools to guide the team will be crucial. Presenting plan recommendations to client teams and ensuring flawless plan execution are also important aspects of the job. Maintaining a comprehensive media knowledge base, synthesizing information into innovative ideas, and keeping detailed status reports to ensure efficient workflow and meet deadlines are vital tasks. You will serve as a key liaison with internal implementation teams to integrate ideas seamlessly into media plans. Managing client requests, leading the budget and client billing process, and supervising and training the team are all part of your responsibilities. In terms of skills, you should demonstrate a strong understanding of media basics and concepts, optimization platforms, trafficking platforms, and Syndicated tools like GWI and ComScore. Proficiency in Microsoft Office software (Outlook, Excel, PowerPoint, Word, etc.) is necessary. Being a team player and thinking strategically are also essential attributes for this role. To qualify for this position, you should hold a Masters or Bachelors Degree with a minimum of 7 years of experience as a Media Planner and Buyer. At Interactive Avenues, we aim to make advertising more insightful for brands by employing top talent to tackle the challenges of the digital marketing landscape. We value individuals who embody our core values of being genuine, results-focused, daring, and insightful. As an employee of Interactive Avenues, you can expect a workplace that invests in your career, prioritizes your well-being, and fosters a fun and engaging environment. We believe that these factors create a space where you can be yourself and produce exceptional work.,

Hiring Media manager Specialist to work with an award winning agency at pan India. Write to us with your resume at [HIDDEN TEXT] Whizz HR is looking for a Offline Media Manager - AVTV. Role - AVTV - Offline Media Summary Skills Required TV Activation ( BARC) Location Mumbai, Pune, Gurgaon (Delhi/NCR), Chennai, Bangalore, Coimbatore. Experience range 3+ Year&aposs Shift timings Rotational & US ( flexible ) / Hybrid Job Responsibilities TV planning - Use secondary data Software (BARC G MAP) to arrive at actionable solution. Media buying - Negotiated advantageous contracts with media vendors, ensuring the most effective use of budget resources. Client solutions - Campaign tracking, evaluation and reporting on ongoing client activities. Presenting the pre G post campaign analysis in TV Planning - Develop G execute the new media Plans strategy By using data sites (BARC G TAM) Digital Planning - Develop, execute G optimize the digital planning by using (Comscore, Google Insider, GWI) G Execute On Meta, Google G Youtube. Biddable & Influencer Marketing - Drive Brand awareness G consideration campaign on YouTube, Meta G other channels. With Paid Online Campaigns and Influencer marketing Campaigns. Requirements -Experience 2 year to 3 years minimum. -Tools knowledge TV planning knowledge, BARC knowledge required . Excel knowledge is a mandatory requirement. -Communication skills should be good as they will be working for German clients. -Confident -Should be good with making reports for TV Notice period criteria Immediate to 45 Days Email to [HIDDEN TEXT] Show more Show less

The Media Head will oversee the strategic planning, buying, and execution of media campaigns across multiple platforms. This individual will lead a team of media planners and buyers to ensure campaigns meet client objectives while maximizing ROI. The role requires a visionary leader who understands the nuances of both traditional and digital media landscapes and can foster innovation and efficiency in a fast-paced advertising environment. Key Responsibilities: Strategic Media Planning and Execution: Develop comprehensive media strategies that align with clients' marketing objectives and budgets. Integrate offline (TV, radio, print, OOH) and digital media (social, search, programmatic, content) for cohesive campaigns. Stay updated with industry trends, tools, and best practices to optimize media investments. Team Leadership and Collaboration: Lead, mentor, and manage a team of media planners, buyers, and analysts. Foster cross-departmental collaboration to ensure alignment between creative, account management, and media teams. Conduct regular training sessions to enhance team expertise in emerging media trends and tools. Client Management: Serve as the primary media advisor for key clients, offering insights and recommendations tailored to their business goals. Present strategic media plans, campaign performance reports, and optimization strategies to clients. Build and nurture long-term client relationships through trust and consistent delivery of results. Media Buying and Vendor Negotiations: Oversee media buying processes, ensuring cost-effectiveness and ROI for clients. Establish and maintain strong relationships with media vendors, platforms, and partners. Negotiate competitive rates, added value placements, and innovative solutions. Performance Analysis and Reporting: Monitor and analyze campaign performance across offline and digital channels. Use data-driven insights to refine strategies and recommend optimizations. Prepare and present comprehensive performance reports to internal stakeholders and clients. Budget Management: Allocate and manage media budgets effectively to maximize reach and impact. Ensure campaigns are delivered within budget and timelines. Required Skills and Qualifications: Experience: 15+ years of experience in media planning, buying, or strategy within an advertising agency or related industry.. Expertise: Strong knowledge of traditional (TV, radio, print) and digital media platforms (search, social, programmatic, etc.). Proven track record in managing multi-million-dollar media budgets. Technical Skills: Familiarity with media planning and analytics tools (e.g., Google Analytics, Comscore, Nielsen, etc.). Soft Skills: Exceptional communication and presentation skills. Strong analytical, negotiation, and problem-solving abilities. Leadership qualities with the ability to inspire and manage a diverse team. Why Join Us? Opportunity to work with a dynamic team in a fast-paced environment. Be part of impactful campaigns that reach wide and diverse audiences. Professional development and growth opportunities. Location - Gurugram

The Media Head will oversee the strategic planning, buying, and execution of media campaigns across multiple platforms. This individual will lead a team of media planners and buyers to ensure campaigns meet client objectives while maximizing ROI. The role requires a visionary leader who understands the nuances of both traditional and digital media landscapes and can foster innovation and efficiency in a fast-paced advertising environment. Key Responsibilities: Strategic Media Planning and Execution: Develop comprehensive media strategies that align with clients' marketing objectives and budgets. Integrate offline (TV, radio, print, OOH) and digital media (social, search, programmatic, content) for cohesive campaigns. Stay updated with industry trends, tools, and best practices to optimize media investments. Team Leadership and Collaboration: Lead, mentor, and manage a team of media planners, buyers, and analysts. Foster cross-departmental collaboration to ensure alignment between creative, account management, and media teams. Conduct regular training sessions to enhance team expertise in emerging media trends and tools. Client Management: Serve as the primary media advisor for key clients, offering insights and recommendations tailored to their business goals. Present strategic media plans, campaign performance reports, and optimization strategies to clients. Build and nurture long-term client relationships through trust and consistent delivery of results. Media Buying and Vendor Negotiations: Oversee media buying processes, ensuring cost-effectiveness and ROI for clients. Establish and maintain strong relationships with media vendors, platforms, and partners. Negotiate competitive rates, added value placements, and innovative solutions. Performance Analysis and Reporting: Monitor and analyze campaign performance across offline and digital channels. Use data-driven insights to refine strategies and recommend optimizations. Prepare and present comprehensive performance reports to internal stakeholders and clients. Budget Management: Allocate and manage media budgets effectively to maximize reach and impact. Ensure campaigns are delivered within budget and timelines. Required Skills and Qualifications: Experience: 15+ years of experience in media planning, buying, or strategy within an advertising agency or related industry.. Expertise: Strong knowledge of traditional (TV, radio, print) and digital media platforms (search, social, programmatic, etc.). Proven track record in managing multi-million-dollar media budgets. Technical Skills: Familiarity with media planning and analytics tools (e.g., Google Analytics, Comscore, Nielsen, etc.). Soft Skills: Exceptional communication and presentation skills. Strong analytical, negotiation, and problem-solving abilities. Leadership qualities with the ability to inspire and manage a diverse team. Why Join Us? Opportunity to work with a dynamic team in a fast-paced environment. Be part of impactful campaigns that reach wide and diverse audiences. Professional development and growth opportunities.