D2C Online Growth Manager Performance Marketing & CRM

As a part of the core Retail team at the Museum of Art & Photography (MAP), your role will involve bringing consumers closer to Art through unique products inspired by the collection at MAP. You will have complete ownership over top-line revenue in the online channel, driving acquisitions and repeat business through various strategies. Your creativity, analytical skills, and ability to execute effective strategies will be key to succeeding in this role. - Develop and implement data-driven strategies for customer acquisition across multiple channels such as social media, search, email, and partnerships. - Manage paid advertising campaigns on platforms like Google, Facebook, and Instagram to drive traffic and conversions. Optimize campaigns for customer acquisition cost (CAC) and lifetime value (LTV) targets. - Continuously test, analyze, and optimize ad creatives, copy, and targeting for maximum ROI. - Build and execute strategies to enhance customer retention and repeat purchase rates using tools like email marketing, SMS, and loyalty programs. - Utilize CRM tools to segment and personalize communication with customers. - Create and own the monthly sales plan, working cross-functionally to track growth performance. - Monitor and analyze key performance metrics including website traffic, conversion rates, CAC, LTV, and ROI. - Manage the growth marketing budget efficiently to achieve business objectives. - Manage the website's home page and category pages to run campaigns and boost sales. - Collaborate with design and development teams to enhance user experience and improve website conversion rates through A/B testing and user feedback. - Implement SEO best practices to increase organic traffic. - Manage social media pages and collaborate with content team. - Identify and collaborate with influencers, affiliate partners, and other D2C brands to expand reach. - Negotiate and manage partnerships to drive incremental growth. - Identify and onboard relevant marketplaces. - Manage inventory, experience, and sales on each channel, optimizing for channel-level nuances. - Plan and execute growth strategies using marketing and pricing levers among others. Qualifications: - Bachelor's degree. - 5+ years of experience in a related field.,