D2C Marketing Specialist

Company Description

Cosma Health (formerly known as Femacare) is the world's first Multi-Prevention Non-Hormonal Therapeutics Brand for Women. We are dedicated to developing next-generation medical solutions for women's health, a concept we term "Women's Health 2.0". Our team of doctors is continuously innovating and advancing women’s healthcare. We owe our progress to our respected mentors and our committed team members.

D2C Marketing Specialist – Cosma Health

About Cosma Health

Cosma Health, previously Femacare, is pioneering multi-prevention, non-hormonal solutions for women’s health. As a direct-to-consumer (D2C) brand, Cosma Health leverages e-commerce and digital channels to engage, educate, and empower consumers directly, breaking taboos and providing safe, accessible therapeutics.

Key Responsibilities

• Plan & Execute Campaigns: Develop, launch, and optimize customer acquisition and retention campaigns across all digital channels (paid, organic, and owned).

• Data-Driven Optimization: Analyze campaign and customer data to extract actionable insights, measure performance, and suggest improvements focused on growth and ROI.

• Audience Segmentation: Develop and refine segmentation strategies to tailor offers for diverse consumer profiles, optimizing customer journeys and conversion rates.

• A/B Testing: Lead the testing of creative assets, landing pages, and offers to boost campaign effectiveness and improve conversion rate metrics.

• Performance Tracking: Monitor the performance of SEO, SEM, paid media, and email marketing channels, continuously collecting and applying data.

• Cross-Team Collaboration: Work with product, brand, and data teams to ensure a consistent, compliant, and impactful marketing message.

• Build Brand Advocacy: Cultivate and actively engage brand advocates, leveraging user-generated content, testimonials, and community-building activities around women’s health.

• Stay Ahead: Keep up-to-date with trends in women’s health, D2C marketing innovations, e-commerce, social commerce, and regulatory developments.

Qualifications & Skills

• Bachelor’s degree in marketing, business, communications, or a related field.

• 2-4 years of demonstrable D2C or digital marketing experience, preferably in healthcare, wellness, or consumer brands.

• Deep understanding of D2C funnels, customer acquisition, and retention tactics.

• Proven expertise in digital advertising, content marketing, email marketing, campaign analytics, and CRM tools.

• Strong creative and analytical skills; ability to turn insights into actionable marketing strategies.

• Excellent communication, collaboration, and organizational skills.

• Passion for women’s health, purpose-driven marketing, and educating consumers.

• Bonus: Experience with health-tech, subscription models, or sensitive category marketing (taboo health, sexual wellness, etc.).