D2C Marketing Specialist

As a D2C Marketing Specialist at Cosma Health, you will play a crucial role in developing and implementing customer acquisition and retention campaigns across various digital channels. Your primary responsibility will be to plan and execute campaigns, leveraging e-commerce and digital platforms to engage directly with consumers. By analyzing campaign data and customer insights, you will drive data-driven optimization strategies to enhance performance and ROI. Audience segmentation will be a key focus, as you refine strategies to tailor offers for diverse consumer profiles, optimizing customer journeys and conversion rates. A/B testing will be a regular practice under your guidance, ensuring creative assets and offers are effectively improving campaign effectiveness and conversion rates. You will also be responsible for monitoring and tracking the performance of various marketing channels, including SEO, SEM, paid media, and email marketing, to continuously improve outcomes. Collaboration with cross-functional teams, including product, brand, and data teams, will be essential to ensure a consistent and impactful marketing message. Building brand advocacy through engaging brand advocates and leveraging user-generated content will be a critical aspect of your role. Staying updated with trends in women's health, D2C marketing innovations, e-commerce, and regulatory developments will be necessary to drive continuous improvement and innovation. To excel in this role, you should possess a Bachelor's degree in marketing, business, communications, or a related field, along with 2-4 years of demonstrable D2C or digital marketing experience. A deep understanding of D2C funnels, customer acquisition, and retention tactics is crucial, preferably in healthcare, wellness, or consumer brands. Proficiency in digital advertising, content marketing, email marketing, campaign analytics, and CRM tools is essential. Strong creative and analytical skills, coupled with excellent communication, collaboration, and organizational abilities, will be key to your success. A passion for women's health, purpose-driven marketing, and educating consumers will drive your motivation and impact in this role.,