D2C Marketing Manager

D2C Marketing Manager

You’ll be the bridge between product, marketing, creative, operations, and external partners — ensuring consistent growth and building a beauty brand that resonates worldwide.

What You’ll Do

• Lead and mentor a cross-functional team across marketing, creative, and operations.
• Own global marketing strategy across paid, organic, and retention channels.
• Manage the entire creative output: campaigns, social, packaging, website, and media assets.
• Oversee Shopify operations including product launches, merchandising, and reporting.
• Drive acquisition, retention, and loyalty using best-in-class D2C tactics.
• Set budgets, track KPIs, and analyze performance across campaigns and markets.
• Manage external agencies/freelancers to scale content and creative.
• Keep a pulse on beauty and D2C trends to bring fresh, globally relevant ideas.

Who You Are

• 5–8 years in marketing/brand management, ideally in beauty, fashion, or consumer lifestyle.
• Proven global exposure — experience running campaigns across multiple regions.
• Hands-on Shopify and eCommerce background with strong digital marketing know-how.
• A creative leader who can guide designers, copywriters, and marketers, while rolling up your sleeves when needed.
• Data-driven with strong analytical skills and the ability to connect insights to action.
• Hustler mentality: resourceful, proactive, and comfortable moving fast with limited resources.