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D2C & E-commerce Performance Manager (Fashion Apparel)

5 years

0 Lacs

Noida Uttar Pradesh India

Posted:1 week ago| Platform: Linkedin logo

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Skills Required

marketing reports data agile drive collaboration seo planning analytics content ux mobile finance crm retention shopify ads leadership communication adaptability

Work Mode

On-site

Job Type

Full Time

Job Description

Position : D2C & Performance Manager (Fashion Apparel)

Department:

Location:

Reports To:

Employment Type:

Position: D2C & E-commerce Leader

Overview:

Seeking a data-driven, agile leader to drive growth and profitability across digital and e-commerce channels. This role owns performance marketing, DTC sales, e-commerce operations, and cross-functional collaboration to enhance online revenue.

Key Responsibilities:

  • Execute ROI-driven marketing across Google, Meta, YouTube, SEO, influencers, and affiliates.
  • Own and optimize the full DTC sales funnel (AOV, CVR, LTV, etc.).
  • Lead e-commerce operations (CAC, ROAS, CVR, RTO, etc.).
  • Manage campaign planning, traffic analytics, and marketing budgets.
  • Drive creative content and influencer strategies.
  • Enhance website UX and mobile responsiveness.
  • Collaborate across teams (product, finance, logistics).
  • Leverage analytics tools (GA4, GTM, Meta, CRM) for insight-led growth.

KPIs:

Net Revenue, ROAS, CAC, AOV, CVR, Bounce Rate, Retention, LTV, Campaign CPA/CTR/CPM, RTO%, Delivery TAT.

Who You Are:

Strategic, highly analytical, execution-focused, fast learner, thrives in high-growth environments.

Qualifications:

  • 5+ years post-MBA or 6+ years post-B.Tech
  • Proven DTC e-commerce and performance marketing success.
  • Tools: Shopify, GA4, Meta/Google Ads, Klaviyo, Hotjar.
  • Strong leadership, data literacy, and a passion for fitness/lifestyle/fashion.

Soft Skills:

Leadership, communication, strategic thinking, adaptability, negotiation.

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