Customer Relationship Executive | Lead Generation

2 - 5 years

3 - 5 Lacs

Posted:2 weeks ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Role Overview

Customer Relationship Executive

Key Responsibilities

  • Identify and generate leads through online sources such as websites, portals, directories, social media, and databases.
  • Make outbound calls to prospective customers to understand requirements and assess lead quality.
  • Follow up regularly with potential leads via calls, emails, and messaging platforms.
  • Maintain accurate records of leads, interactions, and follow-up status in CRM or tracking sheets.
  • Share qualified and verified leads with the Purchase Manager in a timely and structured manner.
  • Coordinate between customers and internal teams to ensure smooth communication.
  • Build and maintain strong relationships with prospective and existing customers.
  • Track lead conversion status and support basic reporting on lead performance.
  • Ensure professional communication and represent the company positively at all times.

Key Skills & Requirements

  • Graduate in any discipline; MBA or relevant qualification preferred.
  • 14 years of experience in lead generation, telecalling, customer relationship, or inside sales roles.
  • Strong verbal and written communication skills.
  • Comfortable with calling, follow-ups, and online lead research.
  • Basic knowledge of CRM tools, Excel, or lead management systems.
  • Highly organized, detail-oriented, and persistent in follow-ups.
  • Ability to work closely with purchase, sales, or procurement teams.

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Wikilabs India

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