Customer Marketing Executive

Job Description

The Shopper & Customer Marketing Officer is responsible for the first-in-class presence of NIVEAs portfolio at the Point-of-Sale (POS) and at consumer activations in the assigned territory. He/she takes care of coordinating, executing and monitoring the implementation of POS materials in the General trade and modern trade channels, where NIVEA is present. Same is valid for events in the course of consumer activations. Successful performance requires. Dedication to implementation at POS Good sense of aesthetics, Diligence in execution, particularly paying attention to details, High degree of initiative and self-motivation and Ability to coordinate complex projects. Analytical acumen Role & responsibilities Extensive knowledge of the brand, the category and competitors activities from systematic market research and continuous market screening. Reporting all market developments in terms of new launches and implementation of new strategies in the region by the competitors to HO. Providing, implementing and controlling the POS Activity Plan for each brand group (BGR) in lines with the activity calendar Providing, implementing and controlling the shopper and customer marketing budget allocation in collaboration with the Regional Sales Manager and key Account Manager. Selecting and eventually contracting a set of capable agencies for creation, production and implementation of POS-material and services in collaboration with the S&CM team based out of HO Initiating, approving and controlling the implementation of POS/event activations in the territory via the partnering agencies in collaboration with the RSM/KAM and S&CM team based at HO Initiating and executed POS and visibility material in accordance with the international guidelines and the brand philosophy Clear focus and implementation of the guidelines provided by Global S & CM Collaborating extensively with the NIVEA Sales team (GT and MT) Preferred candidate profile Education: Graduate/Post graduate 3-4 years experience in Trade Marketing Merchandising vertical PC Know-how: excellent MS-Office skills Languages: excellent command of spoken and written English Secrecy: The incumbent is strictly obliged to keep company-information as a secret, especially after termination of the labor-relation. Organization: The Shopper & Customer Marketing Executive/Officer reports to Head Merchandising & dotted line reporting to Regional S&CM Manager. Main Contacts: Internal : All staff of NIVEA India. External : Creative and POS-Agency Distributors and retail clients Retailers This job description is a general guideline for the scope the position. It can neither cover the total, detailed scope of the job, nor does is it meant to stay unmodified and static for a longer period of time, since the business environment is constantly developing. In this respect the job description is a dynamic framework that cannot be claimed to be conclusive by neither the employee, nor by the employer.