Customer Data Platform Manager

7 - 12 years

17 - 32 Lacs

gurugram bengaluru mumbai (all areas)

Posted:1 week ago| Platform: Naukri logo

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Work Mode

Hybrid

Job Type

Full Time

Job Description

Job Summary:

This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions.

Roles & Responsibilities:

  • Assess clients data management & CDP capabilities; provide optimization recommendations.
  • Gather business requirements & build high-performance digital data strategies.
  • Identify data sources, enrich profiles, and define cross-channel use cases.
  • Design data cleaning, transformation, and integration processes into CDP.
  • Recommend improvements across the broader MarTech ecosystem.
  • Collaborate with IT, compliance, agencies, and tech providers for solution delivery.
  • Plan, implement, and integrate CDP solutions (e.g., Adobe Experience Platform).
  • Ensure compliance with data privacy laws (GDPR, CCPA); guide consent management.
  • Design API/file-based integrations across MarTech/AdTech tools.
  • Stay updated with MarTech trends; conduct vendor engagement & pilots.
  • Manage and grow a team of CDP specialists (hiring, training, allocation).
  • Support business development, proposals, and thought leadership.

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