Customer Data Platform Manager

Job Description - Customer Data Platform Manager

Job Purpose

To lead the strategic implementation and ongoing optimization of the Customer Data Platform (CDP) using Adobe Real-Time CDP. This role is central to enabling personalized digital experiences, enhancing data integrity, and driving impactful cross-channel marketing through unified customer profiles.

Key Responsibilities

- Implement, configure, and manage Adobe Real-Time CDP

- Enforce data governance and privacy protocols (e.g., GDPR compliance)

- Develop audience segments and orchestration strategies for personalization

- Leverage customer data insights to enhance targeting, segmentation, and remarketing

- Measure impact of CDP-led initiatives on business KPIs and digital campaigns

Major Challenges

- Data integration across diverse systems (DMS, SVOC, Adobe Suite)

- Managing platform complexity and tailoring CDP configurations

- Ensuring data hygiene and real-time accuracy of customer profiles

- Quantifying the effectiveness of personalized journeys and audience targeting

Decision Authority

- Defining audience logic and segmentation for marketing initiatives

- Managing identity resolution across anonymous/known profiles

- Establishing data access and retention policies

- Prioritizing data enhancement initiatives to support marketing use cases

Key Interactions

- Internal Teams

- Adobe & CDP technology partners

- Data analytics and digital marketing agencies

Skills & Experience

Education:

- Graduate in Engineering (B.E), MBA or Master's in Data Analytics, Digital Marketing

Experience:

- 2-6 years in data management or customer intelligence roles

- Hands-on experience with CDP platforms like Adobe Real-Time CDP

Behavioral Competencies

1. Effective Communication & Negotiation
2. Interpersonal Collaboration
3. Flexibility & Learnability
4. Time Management & Prioritization

Technical Competencies

1. Adobe Journey Optimizer & CDP stack
2. Data Visualization (Qlik, Power BI)
3. Working knowledge of SQL, Python, JSON, APIs
4. Privacy & Consent Management (e.g., GDPR)
5. Website Audience & Nudge Management
6. Audience Cohorts & Media/Non-Media Use Case Planning