Oracle Eloqua Specialist Hogarth Studios India

3.0 - 7.0 years

0 Lacs

haryana

On-site

Role Overview: As a Marketing Campaign Manager, your role will involve applying marketing principles and campaign strategies to effectively manage audience segmentation. You will collaborate closely with marketing teams to understand campaign objectives and translate them into targeted audience segments. Your communication skills will be crucial as you interact with both technical and non-technical stakeholders. It is essential to adhere to industry standards for data handling, including PII data storage, transfer, and disposal procedures. You will utilize either Adobe Experience Platform (AEP) for segment creation, PII data handling compliance, and data governance, or Adobe Campaign Classic...

Posted 4 weeks ago

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Sr. Audience Specialist Gravity Infosolutions

5.0 - 9.0 years

0 Lacs

haryana

On-site

As a Senior Audience Specialist, you will collaborate with marketing teams to understand campaign objectives and translate them into audience segments. You will work closely with data analysts to analyze data quality and accuracy, ensuring its usability for segmentation purposes. Effective communication with both technical and non-technical stakeholders is essential. You will adhere to industry standards for data handling, including PII data storage, transfer, and disposal procedures. Utilizing AEP for segment creation, PII data handling compliance, and data governance will be a key responsibility. Proficiency in Adobe Campaign Classic for audience segmentation, audience enrichment, data han...

Posted 1 month ago

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Customer Data Platform Manager Maruti Suzuki

2.0 - 6.0 years

0 Lacs

delhi, india

On-site

Job Description - Customer Data Platform Manager Job Purpose To lead the strategic implementation and ongoing optimization of the Customer Data Platform (CDP) using Adobe Real-Time CDP. This role is central to enabling personalized digital experiences, enhancing data integrity, and driving impactful cross-channel marketing through unified customer profiles. Key Responsibilities - Implement, configure, and manage Adobe Real-Time CDP - Enforce data governance and privacy protocols (e.g., GDPR compliance) - Develop audience segments and orchestration strategies for personalization - Leverage customer data insights to enhance targeting, segmentation, and remarketing - Measure impact of CDP-led i...

Posted 2 months ago

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