Sr. Audience Specialist Gravity Infosolutions

5.0 - 9.0 years

0 Lacs

haryana

On-site

As a Senior Audience Specialist, you will collaborate with marketing teams to understand campaign objectives and translate them into audience segments. You will work closely with data analysts to analyze data quality and accuracy, ensuring its usability for segmentation purposes. Effective communication with both technical and non-technical stakeholders is essential. You will adhere to industry standards for data handling, including PII data storage, transfer, and disposal procedures. Utilizing AEP for segment creation, PII data handling compliance, and data governance will be a key responsibility. Proficiency in Adobe Campaign Classic for audience segmentation, audience enrichment, data handling, sideload processes, and creating complex multi-channel workflows is required. Collaboration with other teams to manage the full Marketing to Sales funnel for Prospect/Growth audiences is expected if you have the relevant experience. Importing audiences or connecting to external systems through APIs such as Postman is also a part of the role for experienced professionals. Your role will involve utilizing your proficiency in marketing principles and campaign strategies, as well as working closely with Data Analysts. Familiarity with PII data storage, transfer, and disposal procedures, experience in and working knowledge of AEP and Adobe Campaign Classic, and the ability to create complex multi-channel workflows will be essential for success in this position. In this role, you will need to have experience with Lead nurture workstreams, data modelling, and the creation of audience cohorts to optimize reach. Experience with importing audiences or connecting to external systems through APIs (such as Postman), working knowledge of JavaScript, and experience in Adobe Journey Optimizer are also important. This includes using journeys versus campaigns, journey orchestration, defining triggers and actions, and working with Custom actions.,

Posted 6 days ago

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Customer Data Platform Manager Maruti Suzuki

2.0 - 6.0 years

0 Lacs

delhi, india

On-site

Job Description - Customer Data Platform Manager Job Purpose To lead the strategic implementation and ongoing optimization of the Customer Data Platform (CDP) using Adobe Real-Time CDP. This role is central to enabling personalized digital experiences, enhancing data integrity, and driving impactful cross-channel marketing through unified customer profiles. Key Responsibilities - Implement, configure, and manage Adobe Real-Time CDP - Enforce data governance and privacy protocols (e.g., GDPR compliance) - Develop audience segments and orchestration strategies for personalization - Leverage customer data insights to enhance targeting, segmentation, and remarketing - Measure impact of CDP-led initiatives on business KPIs and digital campaigns Major Challenges - Data integration across diverse systems (DMS, SVOC, Adobe Suite) - Managing platform complexity and tailoring CDP configurations - Ensuring data hygiene and real-time accuracy of customer profiles - Quantifying the effectiveness of personalized journeys and audience targeting Decision Authority - Defining audience logic and segmentation for marketing initiatives - Managing identity resolution across anonymous/known profiles - Establishing data access and retention policies - Prioritizing data enhancement initiatives to support marketing use cases Key Interactions - Internal Teams - Adobe & CDP technology partners - Data analytics and digital marketing agencies Skills & Experience Education: - Graduate in Engineering (B.E), MBA or Master's in Data Analytics, Digital Marketing Experience: - 2-6 years in data management or customer intelligence roles - Hands-on experience with CDP platforms like Adobe Real-Time CDP Behavioral Competencies Effective Communication & Negotiation Interpersonal Collaboration Flexibility & Learnability Time Management & Prioritization Technical Competencies Adobe Journey Optimizer & CDP stack Data Visualization (Qlik, Power BI) Working knowledge of SQL, Python, JSON, APIs Privacy & Consent Management (e.g., GDPR) Website Audience & Nudge Management Audience Cohorts & Media/Non-Media Use Case Planning

Posted 2 weeks ago

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