Grade I - Office/ CoreSupports the implementation of marketing, brand and comms programmes for the business. Supports the development, management and delivery of strategic programmes for the marketing team and adopts and adapts global brand offers, leveraging consumer & customer insights to drive innovation, defining country plans by brand and managing brand guidelines and policy.
Entity:
Customers & Products
Marketing Group
Are you ready to join a team that s driving the future of lubricants & beyond and setting new industry standardsDiscover how our diverse and passionate people at Castrol are shaping the industry and how you can be part of this journey.
We re seeking talented experts who share our passion for innovation and perfection. Bring your outstanding perspective, collaborative spirit, and challenge our thinking as we continue to own the way in the lubricants market & build businesses beyond lubricants. This is your chance to learn, grow, and thrive in a dynamic and inclusive organization.
Apply now!
Castrol is a global leader in lubricants and part of the bp Group, one of the world s largest energy companies. In India, Castrol is a publicly listed company, leading in the Automotive, Industrial, and Marine lubricant sectors. With iconic brands, relentless innovation, strong customer relationships, and a team of highly motivated employees, we have maintained our market leadership in India for over a century. Our robust manufacturing and distribution network in India helps us reach consumers through more than 135,000 outlets.
At Castrol, success knows no bounds. We offer a fast-paced learning environment where you can develop your career, whether in specialized functions or on a general management track. Castrol India has a proud legacy of nurturing top talent for leadership roles, both locally and globally.
We are currently looking for Customer & Channel Marketing Specialist: FWS & HD based at Mumbai with details mentioned below.
Let me tell you about the role !
Supports the implementation of marketing, customer & channel related programmes for the business- FWS, HD, fleets. Adapts global brand offers, leveraging consumer & customer insights to drive innovation, defining country plans by brand and managing brand guidelines and policy.
What you will deliver
- Accountable for the delivery volume, gross margin and market share targets for B2B channel.
- Responsible for development of channel marketing plans in line with marketing strategy
- Developing and executing channel offers and promotions
- Review effectiveness of programs and implement actions to maximise ROI.
- Manage channel performance and yearly marketing spends (ASP and CAPEX).
- Will also be responsible for leading projects and new offer development for the channel linked to business priority and ensure effective and timely delivery of the same.
What will make you successful
Education
- MBA or equivalent post graduate degree in Marketing is desirable.
Experience
- 4-6 years of experience in B2B Sales or Marketing
- Experience of working with agencies
- Experience of working in a matrix organization with complex customer interfaces will be an advantage
- Lubricants experience desirable but not essential Skills & Competencies
- Generating Customer and Consumer Insights
- Customer Value Proposition Development
- Developing channel marketing plans
- Performance Monitoring
You will work with
The role holder is expected to work closely with brand and sales team to deliver offers and programs to customers to drive volume, turnover, gross margin, and market share targets in the channel. The role also involves interface with legal, tax and controls team to ensure offer design and programs are within the policy framework of the organization.
Culture
bp believes in creating a culture that allows you to live our purpose, play to win while caring for others - and there is a huge focus on diversity equity and inclusion. We are a very open and respectful organization, where there is a lot of respect given to listening to all perspectives and hence people are encouraged to speak up, contribute at all levels irrespective of level or department.
The marketing team is a bunch of young and passionate individuals from varied backgrounds, and we thrive on being able to learn from each other as well as a lot of external orientation from the best in the industry. we deeply value partnerships especially with our sales colleagues and strongly believe in the power of unleashing one team to be able to break barriers, challenge status quo and create new achievements.
Why join our team
We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Travel Requirement
Negligible travel should be expected with this role
Relocation Assistance:
This role is eligible for relocation within country
Remote Type:
This position is not available for remote working
Skills:
Advocacy, Brand Management, Business Acumen, Channel Management, Channel marketing activation, customer and competitor understanding, Customer Segmentation, Digital Innovation, Digital Marketing, Generating customer insights, Innovation Management, Listening, market, Offer and product knowledge, Offer Development, Partner relationship management, Sector, Translating strategy into plans
