Crm Specialist

CRM Specialist

Key Responsibilities

• Manage and maintain the CRM system, ensuring data accuracy, completeness, and consistency.
• Monitor customer interactions, segmentation, and lifecycle stages to support sales and marketing strategies.
• Develop and implement automated workflows, campaigns, and customer journeys.
• Generate reports and dashboards to provide actionable insights to sales, marketing, and management teams.
• Troubleshoot CRM-related issues and coordinate with technical teams for enhancements or customizations.
• Conduct regular data audits, cleansing, and updates.
• Collaborate with cross-functional teams to understand customer data needs and ensure alignment with business goals.
• Train internal teams on CRM usage, best practices, and new features.
• Support customer retention, engagement, and loyalty initiatives through CRM-driven strategies.
• Assist in integrating CRM with other tools and platforms as required.

Requirements

• Bachelors degree in Marketing, Business Administration, IT, or related field.
• 2–4 years of experience in CRM management or similar role.
• Strong knowledge of CRM platforms (e.g., Salesforce, HubSpot, Zoho, Microsoft Dynamics, or others used by the company).
• Excellent data management, analytical, and reporting skills.
• Ability to understand customer behavior and translate insights into actionable strategies.
• Proficiency in Excel/Google Sheets; familiarity with automation tools or basic SQL is a plus.
• Good communication and problem-solving skills.
• Ability to manage multiple tasks and work with cross-functional teams.

Preferred Skills

• Experience with CRM automation workflows and lead scoring.
• Understanding of customer lifecycle and retention strategies.
• Basic technical understanding of API integrations.
• Experience in sales or marketing operations.

Job Types: Full-time, Permanent