CRM Marketing Manager - Banking Payments

As a part of Tide, you will be contributing to helping SMEs save time and money in running their businesses by providing business accounts, banking services, and a range of administrative solutions. Tide is a key player in transforming the small business banking market globally with over 1.6 million members across the UK, India, Germany, and France. With a focus on advanced technology and data-driven decisions, Tide aims to assist SMEs in saving time and money efficiently. **Role Overview:** - Provide strategic guidance to the senior CRM team members on CRM best practices and emerging trends. - Manage a team of 1, fostering a collaborative and innovative work environment. - Mentor and develop team members to ensure a high level of expertise and efficiency within the CRM function. - Utilize advanced data analytics to refine member segments and personalize communication strategies. - Implement advanced targeting techniques to optimize campaign effectiveness and increase customer lifetime value. - Implement predictive modeling and analytics to anticipate customer behavior and proactively address potential churn. - Collaborate closely with marketing, sales, and product teams to align CRM initiatives with overall business goals. - Develop and oversee customer advocacy and loyalty programs to promote member retention and brand advocacy. **What We Are Looking For:** - 5+ years of experience in CRM, focusing on app-first tech businesses. - Experience with financial/banking products and customer databases. - Proficiency in CRM analytics, predictive modeling, and segmentation techniques. - In-depth knowledge of CRM technologies. - Strong project management and strategic thinking skills. - Excellent spoken and written English skills. - Excellent communication and stakeholder management skills. - Ability to use industry tools like Iterable, Salesforce, Looker, GSuite, and Jira. - Passion for problem-solving and finding solutions to difficult situations. **What You'll Get in Return:** - Competitive salary. - Self & Family Health Insurance. - Term & Life Insurance. - OPD Benefits. - Mental wellbeing through Plumm. - Learning & Development Budget. - WFH Setup allowance. - 12 days of Casual leaves. - 12 days of Sick leaves. - 3 paid days off for volunteering or L&D activities. In addition to the job description, Tide fosters a flexible workplace model supporting both in-person and remote work to cater to the specific needs of different teams. While remote work is encouraged, Tide believes in the power of face-to-face interactions to foster team spirit and collaboration. Tide promotes a transparent and inclusive environment where everyone's voice is heard. Please be aware of fraudulent activities claiming to represent Tide. Tide does not charge any fees during the recruitment process, all official job opportunities are listed on the Tide Careers Page, and communication will only come from an official @tide.co email address. Trust and safety are paramount, and Tide ensures a fair and transparent recruitment process in line with Tide's Recruitment Privacy Notice.,