Posted:1 day ago|
Platform:
On-site
Full Time
Key Responsibilities: Own and drive CRM strategy for different business verticals. Lead execution across Push, SMS, WhatsApp, and Email campaigns. Manage and mentor CRM executives/specialists. Build lifecycle marketing journeys onboarding, engagement, reactivation. Monitor and report performance metrics (DAU, WAU, re-engagement, conversions). Create CRM dashboards, track OKRs, and drive continuous improvements. Collaborate closely with product, growth, content, and data teams. Key Deliverables: Increase in repeat user retention and revenue through CRM. Optimized user journeys across the CRM funnel. Strong and scalable CRM processes and execution frameworks. What We re Looking For: 4 6 years of experience in CRM, lifecycle marketing, or retention. Hands-on experience with campaign tools and analytics platforms. Ability to lead and coach a small team. Strong data orientation with a performance mindset. Excellent collaboration and stakeholder management skills.
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